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Regional Category Integration Strategist
hace 2 meses
About the Role
We are seeking a highly skilled Regional Category Integration Strategist to join our team at EssenceMediacom. As a key member of our Category Integration team, you will play a critical role in driving our clients' business success through innovative and integrated marketing strategies.
Key Responsibilities
- Develop and execute 360-degree integrated brand strategies across all categories, collaborating closely with the Category Integration Lead and Category Insights Leader.
- Lead the development of cohesive and compelling briefs for our agencies, gathering and organizing all data, human and business category insights.
- Work closely with Clients and agency leaders to maintain and enhance the GroupM/Client relationship, drive insightful creative work, and troubleshoot at the highest levels.
- Lead the transition of new Client business to an integrated, open-sourced creative engine, offering all the GroupM capabilities necessary to solve Client's modern marketing challenges.
- Own the strategic vision and brief client charters, bringing multi-disciplinary thinking, inspiration, and passion for building the next realm of marketing excellence and consumer experience.
Requirements
- Strong leadership credentials, with a proven ability to work with senior clients and drive innovative and inspiring briefs.
- Experience in both client and agency environments, with a track record of performance and business growth.
- Proven successful collaboration with complex, multi-disciplinary teams, with a willingness to learn, explore, and reinvent.
- Ability to navigate a complex matrixed organization internally and externally, with the highest standards of personal ethics and emotional intelligence.
What We Offer
As a Regional Category Integration Strategist at EssenceMediacom, you will have the opportunity to work with a talented team of professionals, driving innovative marketing strategies and solutions for our clients. We offer a dynamic and collaborative work environment, with opportunities for growth and development.
