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Senior CDP Administrator

hace 2 meses

Xico, México Zendesk, Inc. A tiempo completo
Job Title: Marketing Operations Senior Specialist, CDP Data Specialist

At Zendesk, Inc., we're seeking a highly skilled Senior CDP Administrator to join our Global Marketing Operations team. This is a unique opportunity to grow and learn in a dynamic and fast-paced environment.

Key Responsibilities:

  • Oversee integrations to monitor data ingress and egress between CDP and other marketing systems.
  • Maintain profile and segmentation definitions, activation schedules, and destination integrations.
  • Collaborate with the Enterprise Data & Analytics team to manage CDP's day-to-day operations and administration, ensuring the platform runs smoothly and meets performance and data hygiene benchmarks.
  • Establish a standardized XDP data model to create a common language for customer experience.
  • Manage user access and permissions.
  • Establish data best practices, including audience segmentation and activation among the global marketing community.
  • Provide ongoing support and training to AEP end-users, ensuring they can utilize the platform effectively for their needs.
  • Consult with Marketing to gather and prioritize use case requirements and translate them into technical data requests.
  • Extract, analyze, and interpret data from the CDP to drive actionable insights for targeted marketing campaigns.
  • Develop and deliver reports on audience insights, campaign performance, and data health metrics, aiding decision-making processes.
  • Ensure CDP operations adhere to data privacy laws (GDPR, CCPA, etc.) and comply with Zendesk's data governance policies.

Desired Skills and Experience:

  • Hands-on experience configuring and managing Customer Data Platforms, such as Adobe Real-Time CDP (ideal), Segment, Tealium, etc.
  • Proven expertise in creating schemas, ingesting data from a variety of sources, configuring identity resolution, and connecting destinations for activation.
  • Intermediate SQL query writing and experience working with multiple tables and subqueries and analytics data warehouses (e.g. BigQuery, MySQL, Snowflake).
  • Strong understanding of data integration, data quality, and data governance principles.
  • Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
  • Self-starter with high motivation to succeed in a fast-paced work environment.

Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).