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Senior Digital Marketing Strategist
hace 2 meses
**Job Summary**
Apple Leisure Group, a leading leisure travel company, is seeking a highly skilled Senior Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive business growth and revenue.
**Key Responsibilities:**
- Develop and execute a digital marketing strategy to optimize marketing spend and achieve tangible results across paid digital channels, including search, social, programmatic display & video, and metasearch.
- Lead the execution of all Paid Digital Media (Search, Social, Programmatic Display & Video, Metasearch, etc.) for the LAC region.
- Oversee the procurement and distribution of recurring paid digital media performance reports across all channels and provide actionable analysis.
- Analyze campaign performance and recommend optimizations that can drive incremental revenue and improve return on investment efficiency.
- Work cross-functionally with the brand marketing and digital design teams to develop unique assets and tactics within the paid social media, search, and digital display channels.
- Analyze and interpret website/customer analytics and reporting to achieve critical business KPIs.
- Assist in the development of business cases for new marketing initiatives based on data-driven insights.
- Maintain an in-depth understanding of industry trends, digital technology, and metric measurement.
**Requirements:**
- Advanced knowledge of digital marketing channels and strategies.
- Proven experience in developing and executing digital marketing campaigns.
- Strong analytical and problem-solving skills.
- Excellent communication and project management skills.
- Ability to work in a fast-paced environment and prioritize multiple tasks.
**What We Offer:**
- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
