Digital Campaign Manager

hace 4 semanas


Xico, México Entravision A tiempo completo

Job Summary

Entravision's Ad Operations team is seeking a skilled Digital Campaign Manager to oversee the trafficking and management of digital campaigns. This role will involve day-to-day responsibilities of setting up and optimizing campaigns across various platforms, including CTV, Pre-Roll Video, Digital Audio, and Display.

Key Responsibilities

  • Strategize, execute, and manage a variety of client campaigns, including trafficking, in-flight optimization, and post-campaign analysis.
  • Continuously measure and optimize campaign performance, establishing benchmarks and recommending future tests.
  • Develop campaign strategies to support and achieve client business objectives.
  • Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
  • Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
  • Provide the Account Management team with campaign reporting data for client recap decks and campaign strategy recommendations for future campaigns.
  • Work with sales teams to validate insertion orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.

Requirements

  • BA degree in marketing, business, or equivalent work experience.
  • At least 1-2 years of work experience in digital campaign management or related fields.
  • Trade Desk Certification a plus.
  • English Fluency Required.

About Entravision

Entravision Communications is an Equal Opportunity Employer. We encourage women and minorities to apply.



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