Digital Marketing Strategist

hace 2 días


Xico, México Zendesk A tiempo completo
About the Role

As a key member of our team at Zendesk, you will play a critical role in driving growth and expansion in the AMER market. As a Growth Marketing Specialist, you will be responsible for executing digital marketing strategies under the guidance of the Regional Growth Manager.

Key Responsibilities
  • Develop and Implement Data-Driven Digital Marketing Campaigns: Assist in creating and executing digital marketing campaigns across various channels, ensuring alignment with regional growth strategies.
  • Monitor and Report on Campaign Performance: Use reporting and analytics tools to track campaign performance, lead generation, and funnel analytics.
  • Collaborate with Cross-Functional Teams: Work with regional teams, including Marketing, xDR, Ops & Analytics, to optimize campaign effectiveness and conversion rates.
  • Enhance Customer Engagement: Contribute to the management of the customer account journey, ensuring consistent and personalized user experiences that drive funnel progression.
  • Refine Digital Strategies: Support the refinement of cross-channel digital strategies based on data insights and regional market nuances.
  • Stay Up-to-Date with Regional Trends: Keep current with regional digital marketing trends, behaviors, and competitive insights to inform effective marketing approaches.
Requirements
  • Recent Graduate or 1+ Years of Experience: Recent graduate of Economics, Mathematics, Statistics or related field, or 1+ years of experience in a related field.
  • Strong Analytical Skills: Strong experience analyzing large amounts of data with Excel and analytical mindset with proficiency in using data and analytics tools to inform decisions and drive performance improvements.
  • Adaptability and Collaboration: Ability to adapt to regional market trends and execute strategies that respond to dynamic market conditions, as well as collaborate effectively with a team and clearly communicate campaign results and insights.


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