Digital Media Specialist

hace 4 semanas


Xico, México Entravision A tiempo completo

**Job Summary**

Entravision's Ad Operations team is seeking a skilled Digital Media Specialist to manage and optimize digital campaigns across various platforms. This role involves day-to-day responsibilities of campaign trafficking, management, and analysis with a focus on CTV, Pre-Roll Video, Digital Audio, and Display campaigns.

**Key Responsibilities**

  • Strategize, execute, and manage a variety of client campaigns, including trafficking, in-flight optimization, and post-campaign analysis.
  • Continuously measure and optimize campaign performance, establishing benchmarks and recommending future tests.
  • Develop campaign strategies to support and achieve client business objectives.
  • Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
  • Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
  • Provide the Account Management team with campaign reporting data for client recap decks and campaign strategy recommendations for future campaigns.
  • Work with sales teams to validate insertion orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.

**Requirements**

  • BA degree in marketing, business, or equivalent work experience.
  • At least 1-2 years of work experience in digital campaign management or related fields.
  • Trade Desk Certification a plus.
  • English Fluency Required.

**Company Overview**

Entravision Communications is a leading media company that provides innovative solutions for advertisers and publishers. We are committed to delivering exceptional results and building long-term relationships with our clients.


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