Digital Marketing Strategist for Automotive Industry

hace 3 semanas


Xico, México General Motors A tiempo completo
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at General Motors. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing strategies to drive business growth and success.

Job Description
  • Develop and execute comprehensive marketing plans to promote GM products and services, with a focus on digital channels.
  • Conduct market research and analyze data to gain insights and inform marketing decisions.
  • Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure alignment and maximize impact.
  • Design and implement targeted marketing campaigns to reach key audiences, including customers, dealerships, and partners.
Key Responsibilities

• Develop and manage budgets for marketing initiatives and campaigns

• Analyze campaign performance and provide recommendations for improvement

• Collaborate with external vendors and agencies to execute marketing projects and campaigns

• Develop and maintain relationships with internal stakeholders, including sales, product development, and customer service

• Provide regular reporting and updates on marketing performance and progress

Requirements
  • Bachelor's degree in Business, Marketing, or related field
  • Minimum 3 years of experience in marketing or a related field
  • Proven track record of success in developing and executing effective marketing strategies
  • Strong analytical and problem-solving skills, with ability to interpret data and make informed decisions
  • Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams
Benefits

We offer a competitive salary range of $80,000 - $120,000 per year, depending on experience and qualifications. Additionally, we offer a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.

About Us

General Motors is a leading global automotive manufacturer dedicated to delivering innovative solutions that transform the way people live and work. We are committed to being a workplace that fosters inclusion and belonging, and we strive to create a diverse and equitable environment where everyone can thrive.



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