Digital Marketing Strategist for Prime Video Mexico
hace 1 mes
Job Description:
The Servicios Comerciales Amazon Mexico S. De R.L. De C.V. team is looking for a Digital Marketing Strategist to join our Prime Video Mexico team.
About the Role:
We are seeking a skilled and experienced Digital Marketing Strategist to drive customer acquisition, retention, and engagement for Prime Video in Mexico. The successful candidate will be responsible for designing and executing marketing strategies to drive subscriber growth and improve retention across web, mobile, and living room devices.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to engage customers with Prime Video and improve retention
- Provide input and create marketing plans with measurable, scalable, and innovative offline and online programs and campaigns to meet goals around new customer acquisition
- Collaborate with other parts of the Prime Video and broader Amazon org to develop customer-obsessed marketing strategies
- Procure, negotiate, manage, and leverage strategic relationships with internal and external partner teams to drive key performance metrics
- Develop a strong culture of rapid experimentation, measurement, and iteration; use data to measure and understand customer behavior and apply/share those insights to be used in our marketing levers
Requirements:
- 5+ years of professional non-internship marketing experience
- Experience managing marketing programs to drive customer acquisition, retention, engagement, or churn reduction
- Experience using core marketing channels (offline and online), including display, search, affiliate/partnership marketing, and traditional Mass and Brand media
- Experience working in collaboration with Central and Regional Marketing marketing and product teams
- Strong understanding of marketing strategies in online and mobile channels
About the Company:
Servicios Comerciales Amazon Mexico S. De R.L. De C.V. is shaping the future of digital video entertainment. Our mission is to offer customers the widest selection of digital video content including Amazon original content and make it trivially easy for them to enjoy it wherever and whenever they want.
Salary Range:
$120,000 - $150,000 per year, depending on experience.
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