Digital Marketing Strategist

hace 5 días

Xico, México Unlimit A tiempo completo

About Unlimit

Unlimit is a global fintech company that offers a wide range of financial services, including payment processing, Banking as a Service (BaaS), and an on-ramp fiat solution for crypto, DeFi, and GameFi. The company's mission is to deliver innovative solutions that eliminate financial borders, enabling businesses to operate locally and internationally easily across various regions.

About Unistore

Unistore is a cutting-edge SaaS platform designed for SME entrepreneurs, providing a seamless experience to start, manage, and scale their e-commerce ventures. We specialize in offering a user-centric experience, encompassing extensive payment solutions and integrated marketing tools.

Role Overview

We are seeking a dynamic Digital Marketing Strategist with a strong emphasis on SEM and influencer marketing to spearhead our marketing initiatives. As the first marketing hire for Unistore, you will have graduated from a hands-on role, and be used to working closely with digital marketing specialists in-house and executive leadership at Unistore. You will have experience in B2B and B2C digital marketing, and understand the micro-SME landscape in various regions. This pivotal role entails crafting, executing, and refining our digital marketing strategies, with a significant focus on execution to bolster our user base.

Key Responsibilities

  • Influencer Partnership Development: Identify, engage, and nurture relationships with key influencers and thought leaders within our target markets to amplify our brand's reach and credibility.
  • Affiliate Program Management: Establish and oversee an affiliate marketing program, recruiting relevant partners and creating incentive structures that align with our growth objectives.
  • Strategic Marketing Leadership: Devise and implement a holistic digital marketing strategy that incorporates influencer and affiliate marketing efforts, in alignment with Unistore's overarching business goals.
  • Integrated Campaign Execution: Coordinate cross-channel marketing campaigns, integrating influencer and affiliate efforts with SEO, SEM, social media, and content marketing initiatives to drive cohesive brand messaging and user acquisition.
  • Content Collaboration: Work closely with influencers and affiliates to co-create authentic, compelling content that resonates with our target audiences, driving engagement and conversions.
  • Performance Analytics: Utilize advanced analytics to monitor and evaluate the effectiveness of influencer and affiliate campaigns, adapting strategies based on insights to optimize ROI.
  • Market Insights: Leverage knowledge of the market landscapes to tailor influencer and affiliate strategies, ensuring cultural relevance and compliance with local regulations.
  • Budget and Resource Allocation: Efficiently manage the marketing budget, prioritizing expenditures in influencer and affiliate marketing to maximize impact and achieve user growth targets.

Required Qualifications

  • Proven Experience: At least 5-8 years in digital marketing, with a significant portion dedicated to influencer and affiliate marketing within the e-commerce or SaaS sectors.
  • Influencer Network: Established network of influencers and affiliates, or proven ability to build such networks in new markets.
  • Strategic and Analytical Mindset: Expertise in crafting and executing data-driven marketing strategies, with a keen ability to analyze campaign performance and pivot as needed.
  • Collaborative Skills: Exceptional ability to collaborate with influencers, affiliates, and internal teams to create synergistic marketing campaigns.
  • Adaptability: Agile and resilient, with the capacity to thrive in a startup environment and respond dynamically to changing market conditions.
  • Creativity and Innovation: Creative flair for identifying and exploiting new marketing opportunities, particularly within influencer and affiliate channels.
  • Cultural Competence: Deep understanding of cultural, regulatory, and market nuances in various regions, with experience in localizing marketing efforts to diverse audiences.
  • Proficient in English.

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