Empleos actuales relacionados con Consumer Insights Analyst - Monterrey, Nuevo León - British American Tobacco

  • Consumer Insights Manager

    hace 3 semanas

    Monterrey, Nuevo León, México British American Tobacco A tiempo completo

    ROLE POSITIONING AND OBJECTIVESAs a key member of our Insights & Foresights team, you will be responsible for executing consumer insights plans that align with our brand strategy and operational objectives.Key Responsibilities:Develop and execute consumer-centric brand and category insights using custom research, consumer trackers, loyalty ID, and...

  • Strategic Consumer Insights Lead

    hace 1 hora

    Monterrey, Nuevo León, México British American Tobacco A tiempo completo

    Unlocking Consumer Insights for Business GrowthWe are seeking a talented Strategic Consumer Insights Lead to join our Marketing - Insights & Foresights team. This role will play a pivotal part in maximizing consumer loyalty card and retail scan data to drive actionable consumer behavior insights.About the Role:This position will support an organization-wide...

  • Consumer Analytics Manager

    hace 2 semanas

    Monterrey, Nuevo León, México British American Tobacco A tiempo completo

    Unlock Business Potential with Data-Driven InsightsBritish American Tobacco is seeking a highly skilled Consumer Analytics Manager to join our team. As a key member of our GBS Insights & Foresights Team, you will be responsible for providing objective, timely, and relevant market information/analysis to facilitate decision-making across the organization.Key...

  • Commercial Insights Analyst

    hace 4 días

    Monterrey, Nuevo León, México British American Tobacco A tiempo completo

    Unlock Business Potential with Data-Driven InsightsWe are seeking a highly skilled Revenue Growth Manager to join our team at British American Tobacco. As a key business partner for Finance and Marketing senior leaders, you will provide critical commercial insights to drive end market growth activities and ensure effective resource allocation decisions.Main...

  • **Data Analyst for Business Insights**

    hace 20 horas

    Monterrey, Nuevo León, México Ghar Ii A tiempo completo

    We are seeking a talented Data Analyst to join {company} team. As a key member of our team, you will be responsible for analyzing complex data sets to drive business decisions.Main Responsibilities:Analyzing large data sets to identify trends and insightsDeveloping and maintaining data visualizations to communicate findingsCollaborating with cross-functional...

  • Data Analyst Lead

    hace 2 semanas

    Monterrey, Nuevo León, México Heineken A tiempo completo

    At HEINEKEN México, we're committed to driving business growth through data-driven insights. As a Data Analyst Lead, you'll play a key role in analyzing consumer behavior to identify areas for improvement and optimize conversion rates across the customer journey.**Key Responsibilities**Analyze user behavior data to inform business decisions and optimize...

  • Analista de Data Insights de Retail de Alimentos

    hace 1 semana

    Monterrey, Nuevo León, México Taylors Sas A tiempo completo

    **Vacante para la empresa Taylors Sas en Monterrey, Nuevo León**:**Descripción del puesto**:**Empresa internacional** con más de 30 años líder en tecnología para retailers, busca un Analista de Data Insights de Retail para sumarse a nuestro equipo y desempeñar un rol clave en la interpretación de datos y desarrollo de estrategias para nuestros...

  • Data Scientist

    hace 2 días

    Monterrey, Nuevo León, México Jasman Automotriz S.A De C.V. A tiempo completo

    About the Job: As a Senior Business Intelligence Analyst, you will be responsible for analyzing complex data sets to gain insights and inform business decisions. This role involves using advanced analytical techniques to identify trends and patterns, and presenting findings to stakeholders in a clear and concise manner.About the Team: Our team is composed of...

  • Business Intelligence Analyst

    hace 7 días

    Monterrey, Nuevo León, México Fotografen Online Service Gmbh A tiempo completo

    About the RoleWe are seeking a highly skilled Business Intelligence Data Analyst to join our team at Fotografen Online Service Gmbh. As a Business Intelligence Data Analyst, you will play a key role in empowering informed decision-making across the organization.Key ResponsibilitiesDevelop interactive dashboards using Metabase to present key insights and...

  • Data Insights Analyst

    hace 5 días

    Monterrey, Nuevo León, México Redwood Logistics A tiempo completo

    Job SummaryRedwood Logistics is seeking a talented Business Intelligence Analyst to join our team. As a Business Intelligence Analyst, you will be responsible for data modeling, reporting, and analysis for Redwood's business units and customers.About the RoleYou will gain experience working with a variety of teams, including transportation brokerage,...

  • Business Analyst

    hace 2 días

    Monterrey, Nuevo León, México Remi Mexiquense, S.A. De C.V. A tiempo completo

    Job DescriptionWe are seeking a skilled Business Analyst to join our team at {company}. As a Business Analyst, you will be responsible for analyzing and interpreting data to inform business decisions and drive growth.Key Responsibilities:Analyze business data to identify trends and opportunitiesDevelop and maintain business intelligence reports and...

  • Data Insights Manager

    hace 5 días

    Monterrey, Nuevo León, México British American Tobacco A tiempo completo

    Role OverviewBritish American Tobacco is seeking a skilled professional to fill the role of Growth Management Analytics Executive in Monterrey. This position is part of the Growth Management team, supporting the US market.Key ResponsibilitiesProactively manage key analysis, timelines, and deliverables involving multiple workstreams, including Retail Scan...

  • Financial Analyst

    hace 2 semanas

    Monterrey, Nuevo León, México Nord Anglia Education Group A tiempo completo

    Job Title: Finance AnalystNord Anglia Education Group is seeking a highly skilled Finance Analyst to join our team. As a Finance Analyst, you will play a key role in supporting the financial management of our organization.Key Responsibilities:Assist in the preparation of financial reports and statementsPerform financial analysis and provide insights to...

  • Data Analyst

    hace 3 semanas

    Monterrey, Nuevo León, México CodigoMX A tiempo completo

    Data Analyst Job DescriptionJob Summary:We are seeking an experienced Data Analyst to join our team at CodigoMX. As a Data Analyst, you will play a key role in bringing insights to life and helping to create a more data-driven culture.Key Responsibilities:Inspect, cleanse, transform, and model data to discover useful information and inform...

  • Data Analyst Intern

    hace 2 semanas

    Monterrey, Nuevo León, México British American Tobacco A tiempo completo

    Business Insights AnalystBAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry.To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey.British American Tobacco Mexico has an exciting...

  • Data Analyst

    hace 2 semanas

    Monterrey, Nuevo León, México Movimiento Congruencia A tiempo completo

    Job Title: Data AnalystAt Movimiento Congruencia, we are seeking a highly skilled Data Analyst to join our team. As a Data Analyst, you will play a crucial role in driving business growth and profitability by optimizing resources and pricing.Key Responsibilities:Lead the creation of advanced analytics solutions to drive business decisions.Develop and own the...

  • Data Insights Analyst

    hace 11 minutos

    Monterrey, Nuevo León, México British American Tobacco A tiempo completo

    Role SummaryWe are seeking a highly skilled Data Analyst Intern to support our team in Monterrey. The role is responsible for analyzing complex data sets, developing data analytics processes, and creating interactive Power BI dashboards to provide timely and insightful data visualizations.Key Responsibilities:Implement data cleaning and validation procedures...

  • Financial Analyst Team Leader

    hace 2 semanas

    Monterrey, Nuevo León, México Rockwell Automation A tiempo completo

    Job Title: Financial Analyst Team LeaderRockwell Automation is a global technology leader dedicated to helping manufacturers be more productive, sustainable, and agile. We're seeking a highly skilled Financial Analyst Team Leader to join our Global Analytics & Insights finance organization.Job SummaryWe're looking for a talented individual to lead our Global...

  • Senior Financial Analyst

    hace 2 semanas

    Monterrey, Nuevo León, México Hireframe A tiempo completo

    **About the Role**We are seeking a highly experienced Senior Financial Analyst to join our team at Hireframe. As a Senior Financial Analyst, you will be responsible for implementing and maintaining cost accounting systems, analyzing production costs, and providing insights to optimize operational efficiency.This role will involve working from home...

  • Data Insights Manager

    hace 2 semanas

    Monterrey, Nuevo León, México Knorr-Bremse A tiempo completo

    Job Title: Sales Data LeaderThis position is responsible for leading the North America sales and marketing analytics efforts, including design and administration of customer-facing programs, forecasting and reporting financials monthly, and working with sales leadership on creation and process improvements for dashboards via Power BI and CRM. The ideal...

Consumer Insights Analyst

hace 2 meses

Monterrey, Nuevo León, México British American Tobacco A tiempo completo

British American Tobacco is transforming rapidly, unlike any other organization.

To fulfill our ambitious goals, we seek individuals who are prepared to embody our values daily. Become part of this exciting journey.

BAT MEXICO IS IN SEARCH OF A CONSUMER DATA EXECUTIVE

SENIORITY LEVEL: Junior Level

FUNCTION: Insights & Foresights

LOCATION: Monterrey

ROLE POSITIONING AND OBJECTIVES

This position is accountable for overseeing analytical tasks within the organization, which includes data gathering, analysis of information, segmentation of consumer audiences, profile development, conducting website evaluations, monitoring key behavioral metrics, and implementing analytical solutions for products or services to create an effective CRM strategy.

As a member of the GBS Insights & Foresights Team, you will assist business teams in making informed decisions through integrated data solutions and establish metrics that drive business results.

The role provides timely and relevant marketing insights and analyses to support the company's decision-making processes, oversee strategy execution, and enhance overall business performance. This position is pivotal in shaping the organization's effectiveness in the evolving digital and social landscape.

Reports to: Senior Manager Consumer Analytics

Geographic Scope: US

KEY ACCOUNTABILITIES

Apply analytical techniques to address business inquiries and generate actionable reports for end-users. Derive insights from diverse data sources to inform predictions and data-driven decisions, focusing on critical metrics such as reach, follower count, impressions, engagement, sentiment analysis, brand mentions, traffic sources, and cost per lead. Monitor audience effectiveness, pinpoint retargeting and demographic targeting opportunities, and merge offline and online data for comprehensive analysis. Examine consumer data to enhance campaigns, marketing strategies, and business approaches, revealing trends and patterns. Assess marketing initiatives and relay insights to stakeholders. Cultivate managerial capabilities as outlined in the personal development plan. Collaborate with the Insights & Foresights Team, Brand, and Consumer Experience Teams to incorporate new technologies into daily operations. Partner with business and technology stakeholders to comprehend business inquiries, identify data sources, execute models, and present findings.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

2-3 years of experience in Analytics/Digital with a background in senior partner management and project management within a large organization. Prior hands-on experience in Consumer Analytics, Audience Management/Analytics, and Digital Marketing. High proficiency in English (both written and spoken), with a focus on the US market. Experience working with English-speaking partners is advantageous. Proficient in Excel and Visualization Tools (e.g., Tableau, Power BI), PowerPoint, and Social Media Platforms. Knowledge of dashboarding: building, configuring, and customizing for data democratization to facilitate easy access and interpretation of data (e.g., Adobe Analytics, Power BI, Tableau). Intermediate proficiency in SQL language. Strong interpersonal skills with the ability to engage with senior management and other key stakeholders.

ABOUT BAT

At BAT, we are dedicated to our Purpose of creating A Better Tomorrow. This commitment drives our people and fuels our passion for innovation. Discover what is possible for you at BAT.

Global Top Employer with 53,000 BAT employees across more than 180 markets. Brands available in over 200 markets, produced in 44 factories across 42 countries. Newly established Tech Hubs developing world-class capabilities for innovation in four strategic locations. Recognized as a diversity leader by the Financial Times and International Women's Day Best Practice winner. Seal Award winner – recognized as one of the 50 most sustainable companies.

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity, and teamwork are fundamental to our operations at BAT. We understand that working with colleagues from various backgrounds strengthens our capabilities and prepares us to achieve our business objectives. Bring your unique perspective.