Senior Performance Marketing Manager

hace 2 semanas


Ciudad de México, Ciudad de México Scopely A tiempo completo

About the Role

Scopely is seeking a highly skilled Performance Marketing Manager II to join our User Acquisition team in Mexico City. As a key member of our team, you will be responsible for driving player growth and efficiency across various digital marketing channels.

Key Responsibilities

  • Manage significant performance marketing budgets across multiple channels to maximize games' growth and profitability
  • Strategize, execute, and optimize mobile campaigns on critical mobile platforms, including Meta, Google, TikTok, Ad Networks, CTV, and Influencer marketing
  • Locate, negotiate, and develop creative solutions for acquisition
  • Grow and manage marketing partnerships for UA efforts across the globe
  • Design and execute A/B & multivariate testing and present results to related teams
  • Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies
  • Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing
  • Be an expert in UA with key knowledge to lead a team
  • Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology
  • Proactively source new partners to diversify portfolio
  • Ability to present and speak in front of leadership stakeholders from varying functions

Requirements

  • BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration, or a related field
  • 2-4 years of experience in media buying / user acquisition / performance marketing
  • Strong understanding of funnel conversion metrics, retention rates, and LTV predictions
  • Hunger to be at the forefront of the mobile advertising space and the mobile app market
  • Looks for external emerging trends and ways to diversify and test new strategies across UA, ASO, Organic channels
  • Responsible for collecting and sharing project status and feedback to key stakeholders
  • Proven ability to effectively communicate with cross-functional teams
  • Prefer candidates with direct previous experience in mobile user acquisition. Hands-on experience with Facebook Ads and/or Google Ads is a plus
  • Strong analytical skills and attention to detail
  • Strong proficiency with Excel required, SQL is a plus


  • Ciudad de México, Ciudad de México DoorDash A tiempo completo

    About the RoleWe're seeking a seasoned marketing professional to join our Consumer Growth Marketing team at DoorDash. As a Manager, Consumer Performance Marketing, you will be responsible for building and nurturing our consumer base by creating engaging and relevant cross-channel experiences.You will work closely with our data engineering, data...


  • Ciudad de México, Ciudad de México DoorDash Mexico A tiempo completo

    About the RoleWe're seeking a seasoned marketing professional to lead our consumer growth marketing team at DoorDash Mexico. As a Senior Marketing Manager, Consumer Growth, you will be responsible for building and nurturing our consumer base by creating engaging and relevant cross-channel experiences.You will work closely with cross-functional teams to...


  • Ciudad de México, Ciudad de México Lenovo A tiempo completo

    Job Title: Senior Partner Marketing ManagerJoin Lenovo as a Senior Partner Marketing Manager and take on a challenging role that requires strategic thinking, analytical skills, and excellent communication abilities.About the RoleWe are seeking a highly motivated and experienced marketing professional to lead our partner marketing efforts. As a Senior Partner...


  • Ciudad de México, Ciudad de México Lalamove A tiempo completo

    About LalamoveLalamove is a leading logistics company that connects drivers and customers through its technology platform. With a strong presence in Asia and a growing presence in Mexico, we are looking for a talented Performance Marketing Senior Associate to join our team.Job SummaryWe are seeking a highly skilled and experienced Performance Marketing...


  • Ciudad de México, Ciudad de México Lalamove A tiempo completo

    Unlock Your Potential as a Performance Marketing Senior Associate at LalamoveAt Lalamove, we're on a mission to revolutionize the logistics industry with innovative solutions. As a Performance Marketing Senior Associate, you'll play a crucial role in scaling our growth across Mexico and beyond.Main Responsibilities:Develop and execute data-driven acquisition...


  • Ciudad de México, Ciudad de México Eaton A tiempo completo

    Eaton's Corporate Sector division is currently seeking a Senior Tele-Marketing Manager to drive high team engagement and performance.**Key Responsibilities**:The successful candidate will set and adjust priorities based on sales potential, ensuring that leads forwarded to the sales organization are followed up on in a timely manner. They will monitor sales...


  • Ciudad de México, Ciudad de México Lenovo A tiempo completo

    Job Title: Senior Partner Marketing ManagerJoin our team as a Senior Partner Marketing Manager and take on a challenging role that requires strategic thinking, analytical skills, and excellent communication abilities.About the Role:The Senior Partner Marketing Manager will be responsible for developing and executing marketing strategies that drive business...


  • Ciudad de México, Ciudad de México Lalamove A tiempo completo

    Unlock Your Potential as a Performance Marketing Senior Associate at LalamoveAt Lalamove, we're on a mission to revolutionize the logistics industry with innovative solutions. As a Performance Marketing Senior Associate, you'll play a crucial role in scaling our growth across Mexico and beyond.Main Responsibilities:Develop and execute data-driven acquisition...

  • Marketing Manager

    hace 2 semanas


    Ciudad de México, Ciudad de México DoorDash A tiempo completo

    About the RoleWe're seeking a seasoned Marketing Manager to join our Consumer Performance Marketing team at DoorDash. As a key member of our team, you'll be responsible for building and nurturing our consumer base by creating engaging and relevant cross-channel experiences.Key ResponsibilitiesDevelop and execute marketing strategies to drive consumer growth...


  • Ciudad de México, Ciudad de México Lalamove A tiempo completo

    Main ResponsibilitiesWe are seeking a highly skilled Performance Marketing Senior Associate to join our team in Mexico. As a key member of our marketing team, you will play a crucial role in developing and executing our digital marketing strategy.Key Responsibilities:Develop and execute digital marketing plans for paid media in social networks, SEO, SEM, and...


  • Ciudad de México, Ciudad de México Citigroup Inc. A tiempo completo

    Job Summary:The Senior Performance Testing Manager will be responsible for leading the performance testing team and ensuring the delivery of high-quality testing services to Citigroup Inc. The ideal candidate will have a strong background in performance testing, excellent leadership skills, and the ability to work effectively with cross-functional teams.Key...


  • Ciudad de México, Ciudad de México Amazon A tiempo completo

    Sr Growth Marketing Manager, MarketplaceThe Seller Marketing team at Amazon is responsible for driving seller acquisition to all categories available on the marketplace in LATAM. We own both the strategy and execution of marketing channels and programs. We are looking for a smart and results-driven Growth Marketing Manager to drive demand and support the...


  • Ciudad de México, Ciudad de México Lenovo A tiempo completo

    Job Title: Senior Partner Marketing ManagerJob Summary:The Senior Partner Marketing Manager is responsible for developing and executing marketing strategies that drive business growth and revenue. This role requires a strong understanding of marketing principles, as well as excellent communication and project management skills.Key Responsibilities:Develop...


  • Ciudad de México, Ciudad de México Lenovo A tiempo completo

    Job Title: Senior Partner Marketing ManagerJob Summary:The Senior Partner Marketing Manager will work closely with the sales team to develop marketing strategies and plans aligned with channel needs and client objectives. This role will be responsible for creating and executing marketing plans that drive sales and revenue growth.Key Responsibilities:Develop...

  • Senior Marketing Manager

    hace 4 semanas


    Ciudad de México, Ciudad de México Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo

    About the RoleWe are seeking a highly skilled Senior Marketing Manager to accelerate the growth of Amazon's B2B business in Mexico. As a key member of our team, you will be responsible for laying the foundation for the AB MX marketing team and setting up business strategies.Key ResponsibilitiesHire and develop a high-performing AB MX teamDevelop and execute...

  • Senior Marketing Manager

    hace 2 semanas


    Ciudad de México, Ciudad de México Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo

    About the RoleWe are seeking a talented Senior Marketing Manager to accelerate the growth of Amazon's B2B business in Mexico. As a key member of the Amazon Business International Expansion team, you will be responsible for laying the foundation for the AB MX marketing team and setting up business strategies.Key ResponsibilitiesHire and develop a...


  • Ciudad de México, Ciudad de México Edelman A tiempo completo

    **Account Leadership Role**The Senior Communications Marketing Manager will oversee project teams' performance as it relates to client service and quality control. S/he will understand Edelman's various Communications Marketing processes/approaches and capabilities, including public engagement, message workshops, master narrative assignments, brand...


  • Ciudad de México, Ciudad de México Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo

    About the RoleWe are seeking a talented Senior Marketing Manager to accelerate the growth of Amazon's B2B business in Mexico. As a key member of our team, you will be responsible for laying the foundation for the AB MX marketing team and setting up business strategies. You will work closely with Marketing leads worldwide to scale learnings to Mexico and hire...


  • Ciudad de México, Ciudad de México Match Consulting A tiempo completo

    Digital Advertising Manager Match Consulting is on the lookout for a detail-oriented and analytical Digital Advertising Manager to enhance our team. The successful candidate will oversee paid digital marketing initiatives across various platforms, aiming to elevate the marketing strategies of our clients. This role requires a blend of experience in both...

  • Senior Content Manager

    hace 2 semanas


    Ciudad de México, Ciudad de México Berlitz A tiempo completo

    Job Title: Senior Content ManagerJob Summary:We are seeking a highly skilled Senior Content Manager to lead our content strategy and development efforts. The ideal candidate will have a strong background in content creation, inbound marketing, and SEO optimization.Key Responsibilities:1. Develop and implement a comprehensive content strategy aligned with...