Data-Driven Marketing Insights Specialist

hace 1 día


Xico, México Albo A tiempo completo

**About Albo**

We are a leading fintech company dedicated to providing innovative financial products and services to individuals and small businesses. Our mission is to empower people worldwide with financial freedom.

**Job Summary**

We are seeking a detail-oriented and analytical **Data-Driven Marketing Insights Specialist** to join our team. In this role, you will play a crucial part in analyzing marketing performance across various channels, reporting on funnel metrics, and delivering actionable insights that drive revenue growth and customer acquisition.

**Responsibilities**

- Develop and maintain top-of-funnel acquisition reports, focusing on performance metrics for digital media channels.

- Create middle-funnel/onboarding acquisition reports for debit and credit products, identifying key opportunities for improvement.

- Design and deliver reports on cross-selling performance between debit and credit products, offering insights into campaign effectiveness.

**Key Performance Indicators (KPIs)**

- Measure the performance of CRM and digital media campaigns, evaluating their impact on business goals such as revenue and customer acquisition.

- Track and analyze key performance indicators (KPIs), identifying trends, gaps, and areas for optimization.

**Requirements**

- Bachelor's degree in Marketing, Business, Data Analytics Statistics, Data Science, or a related field.

- 3+ years of experience in marketing performance analysis, campaign tracking, or a similar role.

- Strong analytical skills with proficiency in SQL (BigQuery preferred) and Excel (advanced level).

- Expertise in Looker Studio, Google Analytics, and Firebase Analytics for data visualization and reporting.

- Proven ability to derive actionable business insights from data and communicate them effectively to stakeholders.

**Salary Estimate:** $80,000 - $110,000 per year, depending on location and experience.



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