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Marketing Data Insights Specialist
hace 2 meses
About Aptiv
Aptiv is a leading global technology company that serves both the traditional automotive and new mobility markets. We focus on addressing the future needs of the auto industry through improved safety, electrification, and new mobility solutions.
Job Summary
We are seeking a highly skilled Marketing Data Analyst to join our Digital Technology and Analytics team. As a key member of our team, you will play a critical role in helping us understand our data, quantify our efforts, and provide insights to drive business decisions.
Key Responsibilities
- Work closely with the Chief Marketing Officer (CMO) and VPs of marketing across different business units to evaluate and optimize our account-based marketing efforts.
- Support the development of a next-generation marketing data platform to drive business growth.
- Collaborate with account-based marketing, marketing automation, and content teams to ensure they have the data and audiences needed for successful engagement of customers.
- Analyze data to identify trends and patterns, and deliver insightful findings that inform strategy and provide recommendations to improve processes.
- Design and build dashboards, reports, and presentations to communicate key insights to technical and non-technical stakeholders.
- Work collaboratively with partners to improve their campaign strategy for enhanced reporting capabilities.
- Continuously evaluate data quality, identify data gaps, and recommend solutions to improve data accuracy and completeness.
Requirements
- Bachelor's degree in Business, Mathematics, Computer Science, or related field.
- Bilingual proficiency in English speaking/reading/writing.
- 3 years prior professional experience in data analytics or related role.
- 2+ years of corporate experience in Marketing, sales, or commercial-related field.
- Demonstrable experience of historical success with data analysis, report creation, and deriving insights from data.
About You
We are looking for a highly motivated and detail-oriented individual who is passionate about data analysis and marketing. If you have a strong background in data analytics and a keen interest in marketing, we encourage you to apply for this exciting opportunity.
