Data Analyst In Marketing Specialist

hace 3 semanas

Monterrey, Nuevo León, México Aptiv Plc A tiempo completo

Aptiv Plc focuses on addressing the future needs of the automotive industry through improved safety, electrification, and new mobility solutions. We are now uniquely positioned as the leading global technology company serving both the traditional automotive and new mobility markets.

We are seeking a Marketing Data Analyst to join our Digital Technology and Analytics team to help us understand our data, quantify our efforts, and provide insights that drive business decisions. In this high-visibility role, you will play a crucial part in Aptiv's strategic initiatives. You will collaborate closely with the Chief Marketing Officer (CMO), Vice Presidents (VPs) and team leaders across the marketing department to enhance our account-based marketing efforts, a critical strategic initiative for Aptiv.

**Key Responsibilities**

At Aptiv, we are dedicated to developing innovative solutions that make transportation safer, greener, and more connected. Your day-to-day will consist of the following:

  • Design and creation of dashboards, reports, and presentations in collaboration with the wider team to communicate key insights in a meaningful way to technical and non-technical stakeholders.
  • Working within a cross-functional team to bring to life a next-generation marketing data platform.
  • Supporting our ambitious plans to increase the use of signals and behavioral data to build dynamic audiences to deliver elevated customer experiences.
  • Working closely with account-based marketing, marketing automation, and content teams to ensure team members are provided with the data and insights they need to monitor and improve their various marketing initiatives.
  • Developing post-campaign analysis on digital marketing efforts to help quantify the impact of marketing campaigns and other major initiatives.
  • Analyzing data to identify trends and patterns, and proactively delivering insights and recommendations to improve marketing strategy.
  • Working collaboratively with our Data Specialist and Engineers to ensure data needed for reporting and analysis is accurate, available, and fit for use.
  • Continuously evaluating data quality, identifying data gaps, and recommending solutions to improve data accuracy and completeness.
  • Developing strong working relationships with key partners across the business to bolster trust in any insights shared.
  • Effectively communicating status of projects both verbally and in writing to management.

**Requirements**

Key ingredients for succeeding in this role include:

  • 3 years prior professional experience in data analysis or a related role.
  • 2+ years of corporate experience in Marketing, sales, or commercial-related field.
  • Bachelor's degree in Business, Mathematics, Computer Science, or a related field.
  • Proficient in English speaking/reading/writing.
  • Demonstrable experience of historical success with data analysis, and deriving actionable insights from data.
  • Experience in the development of reporting dashboards and tagging strategies across digital marketing platforms and campaigns.
  • Experience with data tools & techniques such as Excel proficiency (formulas, VLOOKUP's, Pivot tables), SQL, Looker, Tableau, or similar.
  • Initiative-taker with a demonstrated ability to prioritize and multi-task.

**Why Aptiv?**

We provide an inclusive work environment where all individuals can grow and develop, regardless of gender, ethnicity or beliefs.

We ensure you have the resources and support you need to take care of your family and your physical and mental health with a competitive health insurance package.

We are dedicated to developing innovative solutions that make transportation safer, greener, and more connected.

We have a flexible retirement plan, learning, professional growth and development in a world recognized international environment, and recognition for innovation and excellence.

We offer scholarships, opportunities to give back to the community, and meaningful work that makes a difference in the world.

We have a competitive compensation package, including major medical insurance & life insurance, flexible retirement plan, and tuition reimbursement.

Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.

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