Performance Marketing Senior Analyst

hace 4 días


Xico, México Didi Global A tiempo completo
Job Title: Performance Marketing Sr Analyst

At Didi Global, we're looking for a talented Performance Marketing Sr Analyst to join our team. As a key member of our marketing team, you will be responsible for driving measurable results through data-driven paid advertising strategies.

Key Responsibilities:
  • Develop and execute performance paid media campaigns aligned with overall marketing objectives and channel goals.
  • Analyze campaign data, identify optimization opportunities, audience research, and implement strategic adjustments to maximize ROI and KPIs.
  • Manage and allocate paid media budgets effectively across Meta and TikTok.
  • Track campaign performance, generate insightful reports, and present findings to stakeholders.
  • Stay current on industry trends, explore new platforms and targeting options, and recommend innovative paid media strategies.
  • Work closely with internal teams (creatives, business, and data) to ensure paid media efforts are aligned and contribute to broader company goals.
Requirements:
  • Minimum 2+ years of experience in a paid media specialist or channel manager role, with a focus on performance marketing in one of the following advertising platforms: Google Ads, Meta Ads, DV360, Amazon.
  • Intermediate knowledge of social paid media platforms (Meta and TikTok are the main players. X, Snapchat, and Kwai are good to have). Also, knowledge of channel management tools is a plus, not a requirement (Smartly, Skai, or Pixis).
  • Proven ability to develop and execute performance-oriented campaigns across multiple channels.
  • Strong analytical skills with the ability to translate data into actionable insights and optimize campaigns for maximum return.
  • Good communication and presentation skills to share channel performance and recommendations with stakeholders.
  • Strategic thinking and the ability to translate business goals into effective paid media strategies.
  • A passion for innovation and staying ahead of the curve in the ever-evolving paid media landscape.
What We Offer:
  • A dynamic and inclusive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.
  • The chance to work with a leading mobility technology platform.

We are committed to building inclusive and diverse teams and a workplace that is free from discrimination and harassment. If you're passionate about performance marketing and want to join a team that values innovation and collaboration, we encourage you to apply.



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