Marketing and Communications Professional
hace 1 semana
Marketing and Communications Specialist
Colegio Peterson is seeking a highly skilled Marketing and Communications Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing strategies to promote our school and attract new students.
Key Responsibilities- Marketing Strategy Development: Collaborate with our marketing team to develop and implement marketing strategies that align with our school's goals and objectives.
- Stakeholder Engagement: Build and maintain strong relationships with current and prospective parents, the community, feeder schools, and media outlets to enhance our school's visibility and reputation.
- Team Collaboration: Work closely with our marketing and communications team to ensure the successful execution of marketing and communication initiatives.
- Content Creation and Management: Create compelling marketing materials, including brochures, posters, videos, and social media content, to effectively communicate our school's offerings and engage with target audiences.
- Event Coordination: Help plan and organize various events, such as open houses, promotional events, and community outreach initiatives, to attract new students and foster positive relationships with stakeholders.
- Media Relations and PR: Help develop and execute PR initiatives across digital and offline channels to enhance our school's brand awareness and manage relationships with media outlets for positive coverage.
- Budget Management: Help manage the marketing budget effectively, allocating resources to different initiatives and ensuring that expenditures are within the allocated budget.
- Market Analysis and Planning: Help conduct market research and analysis to identify trends, gather insights into parent needs, and propose innovative marketing strategies to stay ahead of competitors.
- Multilingual Communication: Communicate effectively in both English and Spanish, both verbally and in writing, to engage with diverse stakeholders and ensure clear and accurate communication.
- Flexibility and Adaptability: Be flexible and adaptable to meet the dynamic needs of the role, including occasional evening and weekend work, and readiness to change between school locations if necessary.
- Minimum of 2 years of experience in marketing and communication
- Expert proficiency in English
- University degree in a related field
- Competitive salary
- Collaborative work environment
- Supportive staff and administration
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