Marketing and Communications Manager

hace 7 días

Xico, México Rockstar Games A tiempo completo
About the Role

We are seeking a highly motivated and experienced Marketing and Communications Manager to join our team at Rockstar Games. As a key member of our LATAM Marketing team, you will be responsible for developing and executing marketing campaigns to promote our games in Mexico and other Spanish-speaking LATAM territories.

Key Responsibilities
  • Provide local insight on key marketing campaigns and industry trends, highlighting changes in the local media and social media landscape, key players, best practices, and changing consumer behaviors.
  • Assume responsibility for regular Communications deliverables, such as weekly PR blasts or press releases, and provide analysis and coverage reports on local community and press sentiment around our brand and titles.
  • Maintain and develop relationships with media outlets, content creators, and local industry key partners to identify and maximize marketing and communications opportunities.
  • Brief, supervise, and coordinate with local agency partners, and provide ad-hoc translations from LATAM Spanish to English and vice versa.
  • Monitor and report on Community activity in social media, track spending and budgets, and assist the LATAM Marketing team with ad-hoc requirements and tasks.
Requirements
  • Bachelor's degree or Diploma in Marketing and/or Communications or related field.
  • Minimum 3+ year experience in Marketing, Media, or Public Relations.
  • Preferably based in Mexico City.
  • Travelling potentially required, including game demos, industry events, or office meetings.
  • Passion for gaming (PC/Console) with a basic understanding of the gaming market in LATAM.
Desirable Skills
  • Highly self-motivated and proactive with ability to work both with less supervision and as part of a team environment.
  • Excellent planning, communication, and interpersonal skills.
  • Strong verbal and written language skills (English and Spanish).
  • Independent team player, comfortable with working from home remotely.
  • High proficiency in Microsoft Office applications, including Outlook, Word, PowerPoint, and Excel.
  • Familiarity with social media and data analysis.

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