Digital Communications Specialist

hace 2 días

Xico, México Aig A tiempo completo
About the Role

We are seeking a highly skilled Digital Communications & Social Media Specialist to join our team at AIG Mexico. As a key member of our Marketing & Communications team, you will be responsible for developing and implementing a comprehensive social media strategy that showcases the AIG brand, products, and initiatives across the country's social media channels.

Key Responsibilities:

  • Manage and maintain AIG Mexico's current social media channels and digital platforms, ensuring consistency and alignment with global and regional guidelines.
  • Develop and propose creative online campaigns and content calendars that meet local business priorities and position the AIG brand as a leader in the Mexican market.
  • Supervise community management efforts and collaborate with the customer success team to ensure seamless execution.
  • Coordinate with digital agencies to provide guidance and business drivers, facilitating their work and ensuring alignment with regional and global objectives.
  • Deploy global and regional digital and social media guidelines and campaigns to the Mexico market, ensuring effective execution and optimization.
  • Estimate, manage, and execute paid media plans for social media and online advertising within the budget, aiming for optimization targets and following regional and global benchmarks.
  • Understand and identify buyer personas and create targeted audience clusters for online advertising and sponsored campaigns.
  • Elaborate with the agency a routine of metrics reporting aligned with regional KPIs for better decision-making and results delivery to the business.
  • Provide social media advisory services for senior executives, especially for LinkedIn, and ghost-write stories and posts.
  • Handle the Marketing CRM (Eloqua) and Inbound Marketing campaigns, ensuring governance of the contacts base in accordance with company's privacy policies and local data protection regulations.
  • Be a brand advocate for design and voice tone/narrative, keeping in mind AIG's differentiators, Purpose & Values, and visual guidelines.
  • Manage all digital and social media expenses and payments according to local policies, procedures, and deadlines.
  • Collaborate with the AIG Mexico's Marketing & Communications team, participating in 360 initiatives and supporting other areas within the team, including internal communications, incentive campaigns, events, and others, according to local needs.

Requirements:

  • Minimum of 3 years of experience in corporate social media channels handling, aimed at promoting corporate reputation and target-audiences' engagement.
  • Experience in managing social media (LinkedIn, Facebook, Twitter, YouTube, Instagram, TikTok, and others).
  • Experience with online advertising (Google Display Network, Google Search, Native Ads - Taboola, Outbrain, Verizon, Programmatic).
  • Elementary knowledge about websites and blogs (SEO/SEM, Landing pages, Adobe Experience Manager/HTML).
  • Experience with B2B or B2B2C Marketing models.
  • Managing external vendors and agencies.
  • Excellent Spanish writing/content development.
  • Fluent English (reading, writing, and speaking).
  • Ability to handle multiple tasks simultaneously.
  • Creativity and open-mindedness for alternative and innovative digital marketing strategies.
  • Critical thinking and analytical skills.

What We Offer:

AIG is committed to making a positive difference for our colleagues and in the communities where we work and live. We encourage colleagues to give back to the causes they care most about, supporting these efforts through our Volunteer Time Off and Matching Grants Programs.

We offer a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive compensation package.

Join our team and be part of a global organization that values innovation, collaboration, and excellence.

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