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Customer Marketing Coordinator Off Trade Specialist

hace 2 meses

Xico, México Bacardi-Martini A tiempo completo

Key Responsibilities:

  • Conduct a thorough situation assessment for the performance of our brands and customers as part of the annual integrated activity planning process, utilizing data analysis to inform strategic decisions.
  • Design and execute exceptional Off Trade trade programs, driving business growth and market share.
  • Manage and be accountable for the promotion budget for our brands, ensuring effective allocation and ROI.
  • Evaluate and measure brand activities/projects against defined IAP plans, identifying areas for improvement and opportunities for growth.
  • Develop and maintain best-in-class consumer marketing and commercial capabilities, enabling Bacardi-Martini to outperform in the marketplace.

Why this role matters:

This role is critical to the success of Bacardi-Martini's Off Trade business, requiring a skilled professional who can drive business growth, manage budgets, and develop strategic marketing initiatives.