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Principal Video Strategy and Go-To-Market Leader
hace 2 meses
About the Role:
Servicios Comerciales Amazon Mexico S. de R.L. de C.V. is seeking a seasoned professional to join our team as Principal, WW Video Strategy and Go-To-Market. This role will report directly to the Head of WW Video Go-To-Market and contribute in developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties globally.
Key Responsibilities:
- Develop and execute a comprehensive video advertising strategy to drive revenue growth and customer adoption across Amazon's video properties.
- Partner with regional Video Sales Specialists and sales teams to achieve revenue and adoption targets through sales enablement and demand generation strategies.
- Collaborate with the WW GTM team to customize the global strategy to the Mexico market and drive video solutions for customers and growth for Amazon.
- Assist in regional training development for sales enablement execution and provide input on sales priorities, requirements, and trade-offs.
- Work with Ads Marketing on Video Sales and Marketing narratives to develop compelling value propositions and drive business growth.
Requirements:
- A self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges.
- A strong track record in developing and launching go-to-market strategies within streaming and video.
- Experience working with Product teams for roadmap decisioning and packaging.
- Experience working with content creators and show-runners to develop advertising opportunities.
- Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver.
- Track record of building programs, such as joint business plans, commercial agreements, inventive structures, and service offerings.
- Proven track record of working with customers to introduce new products, develop market fit, and help the broader organization scale sales of the solution.
Professional Leadership Traits:
- Exhibits excellent business judgment.
- Has relentlessly high standards.
- Thinks strategically, but stays on top of tactical execution.
- Utilizes creative, innovative thinking.
- Thinks big and has convictions.
- Is action and results-oriented.
- Is highly analytical and structured.
- Experience interpreting data and making business recommendations.
- Experience identifying, negotiating, and executing complex legal agreements.
