Video Strategy and Go-To-Market Principal

hace 2 meses

Ciudad de México, Ciudad de México Servicios Comerciales Amazon Mexico S. de R.L. de C.V. - D44 A tiempo completo
About the Role

We are seeking a seasoned professional to join our team as Principal, WW Video Strategy and Go-To-Market (VSGTM). This role will report directly to the Head of WW Video Go-To-Market and contribute in developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties globally.

Key Responsibilities
  • Drive the MX vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across all video properties
  • Drive adoption of Amazon's video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
  • Work directly with regional Video Sales Specialist and sales team via sales enablement and demand generation strategies to achieve our revenue and adoption targets
  • Develop the MX end-to-end strategy for positioning, pricing, packaging, and planning of Amazon's STV advertising offerings, working alongside WW GTM
  • Aggregate VOC and partner with WW GTM to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs
  • Partner with Ads Marketing on Video Sales and Marketing narratives
  • Work with the WW GTM team to customize the macro global strategy to the MX market
  • Assist in regional training development for sales enablement execution
Requirements
  • A self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus
  • A strong track record in developing and launching go-to-market strategies within streaming and video
  • Experience working with Product teams for roadmap decisioning and packaging
  • Experience working with content creators and show-runners to develop advertising opportunities
  • Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver
  • Track record of building programs, such as joint business plans, commercial agreements, inventive structures, and service offerings
  • Proven track record of working with customers to introduce new products, develop market fit, and help the broader organization scale sales of the solution
Professional Leadership Traits
  • Exhibits excellent business judgment
  • Has relentlessly high standards
  • Thinks strategically, but stays on top of tactical execution
  • Utilizes creative, innovative thinking
  • Thinks big and has convictions
  • Is action and results oriented
  • Is highly analytical and structured
Basic Qualifications
  • 7+ years of developing, negotiating and executing business agreements experience
  • Bachelor's degree
Preferred Qualifications
  • Experience selling to Fortune 1000 or Global 2000 organizations

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