Strategic Marketing Analyst
hace 3 semanas
At Didi Global, we're committed to building a safe, inclusive, and sustainable transportation ecosystem for cities of the future. As a Sr. Marketing Analyst, you'll play a key role in driving this vision forward.
Key Responsibilities:
- Develop and execute comprehensive communication strategies to engage key audiences across owned and paid channels.
- Utilize data analysis to assess campaign effectiveness and identify areas for improvement.
- Collaborate with cross-functional teams to ensure marketing efforts align with business objectives and brand messaging.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in B2C marketing strategies, preferably in fintech or payments industry.
- Expertise in developing 360 communication strategies across owned and paid channels.
- Experience in managing paid advertising campaigns across online and offline channels.
- Excellent communication skills with the ability to convey complex concepts and insights to non-technical stakeholders.
We believe in:
- Creating customer value through innovative experiences.
- Making informed decisions through data-driven analysis.
- Collaborating to achieve win-win outcomes.
- Integrity in all aspects of our business.
- Diversity and inclusion in our teams.
About Didi Global:
We're a leading mobility technology platform that offers a range of services across Asia-Pacific, Latin America, and Africa. Our mission is to solve transportation, environmental, and employment challenges through AI technology and localized smart transportation innovations.
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