Strategic Marketing Specialist
hace 1 semana
About the Role
This position plays a key role in the development and execution of the Interventional Cardiology Brands strategy. The successful candidate will design and execute a marketing strategy that aligns with the strategic priorities of Boston Scientific's Interventional Cardiology division.
Responsibilities
Develop and implement annual marketing plans, ensuring the implementation of strategies and key initiatives defined for the IC Portfolio (Stents, Balloons, or others).
Develop and follow-up action plans driven by the strategy plan, to be implemented by the Sales Team.
Ensure sales achievement, profitability, market share, and growth of the category under responsibility.
Define, prepare, and implement Communication and Promotional Campaigns; brochures, materials, and sample books focused on the sales channel attended and with the Sales Team according to target.
Identify customer, patient, and market needs, as well as competitor trends.
Manage patient/customer journey and adapt it to the strategy.
Develop and enhance relationships with external customers, including physicians, KOLs, and medical associations.
Develop and enhance relationships with internal customers from ICG division, LATAM, and other areas to collaborate in daily work.
Define strategy aligned with therapies areas, including products and educational strategic programs to educate physicians.
Lead Market Knowledge: Insights Competitors, behavior patterns, prices, portfolio, pains, therapy tendencies, and patient model.
Work closely with the Sales team in evaluating business conditions. Identify creative sources of information that can help inform our strategic business plans.
Prepare and submit reports to Sales Management by analyzing and compiling data, projections, and other relevant information.
Requirements
Bachelor's degree in Marketing, Administration, Biomedical Engineering, or similar.
Base in Mexico City.
2 years of experience in Marketing/Commercial/Medical Devices or Pharma (max 6 years).
At least 1 year of experience in Digital Marketing.
Demonstrable marketing and/or commercial skills.
Experience leading and managing Projects.
Advanced English.
Communication Skills.
Proactive.
Customer relationship skills.
Excellent organizational and time management skills.
Ability to work as part of a team.
Excellent analytical, communication, and presentation skills.
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