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Americas Product Marketing Strategist
hace 2 meses
At IBM, we're looking for a talented Product Marketing Specialist to join our team in the Americas region. As a key member of our marketing team, you'll play a critical role in developing and executing marketing strategies that drive business growth and customer engagement.
Key Responsibilities:
- Develop and execute product marketing plans that align with business objectives
- Collaborate with cross-functional teams, including sales, product, and marketing, to drive business results
- Conduct market research and analysis to inform marketing strategies
- Create and refine value propositions and messaging to resonate with customers
- Develop and execute content marketing campaigns to engage customers and drive lead generation
About Our Team
Our team represents a variety of functions, including marketing, finance, legal, operations, and HR, all working together to solve complex problems and help our clients achieve success. As an IBMer, you'll have the opportunity to learn and develop yourself and your career, with continuous trust and support in an environment where everyone can thrive.
What We're Looking For
- Expertise in enterprise B2B technology and product marketing
- Strong project and team management skills
- Fluent English language skills, both written and spoken
- Demonstrated persuasive storytelling skills and ability to create compelling content
Why Join IBM?
At IBM, we're committed to innovation and customer satisfaction. We're a team of growth-minded individuals who are always learning and developing ourselves and our careers. We're looking for talented individuals who share our values and are passionate about making a difference in the world.