Customer Marketing Manager

hace 1 mes


Ciudad de México, Ciudad de México Hasbro A tiempo completo
Assoc Manager Customer Marketing

As a key member of the Hasbro team, you will play a crucial role in driving customer-centric marketing strategies that align with commercial, marketing, company, and sales goals.

Key Responsibilities:
  • Strategic Planning: Collaborate with key account managers, agencies, and brand managers to develop customer-focused plans that drive business growth.
  • Relationship Building: Nurture direct relationships with ecommerce agency teams and global teams to align on full-year planning agendas.
  • Marketing Execution: Lead the implementation of marketing plans with the commercial team, measuring results through relevant KPIs.
  • Marketing Optimization: Optimize marketing strategies to boost sales and brand awareness by identifying opportunities in visibility, audiences, catalogue, pricing, ads formats, and consumer trends.
  • UX and Digital Merchandising: Leverage UX experience and digital merchandising knowledge to create engaging brand stores and optimize customer journeys through advertisements.
  • Analytics and Insights: Apply expertise in SEO, digital analytics, and data analysis to generate actionable insights.
  • Data-Driven Decision Making: Understand digital metrics, ecommerce, and online advertisement knowledge to inform data-driven decisions.
  • Media Planning and Budgeting: Administer media split and budget to maximize sales and profitability, considering consumer behavior.
  • Campaign Development: Craft compelling messages for monthly campaigns across different clients and brands.

Key Performance Indicators:

  • Digital Shelf Strategy: Develop and execute strategies to optimize digital shelf presence.
  • Portfolio Strategy: Analyze and optimize product portfolios to drive business growth.
  • Promotional Strategy: Design and execute promotional strategies to drive sales and brand awareness.

Data Analysis and Planning:

  • Financial KPIs: Analyze revenues, variable margin, and operating profit to inform business decisions.
  • Weekly Analysis: Conduct weekly analysis of sell out, sell in, inventories, sell thru, pricing, and distribution to inform strategic decisions.

Leadership and Collaboration:

  • Team Leadership: Lead cross-functional teams to drive business results.
  • Strategic Relationships: Build and support strategic business relationships with customers to maximize Hasbro presence in-store and retailers' touch points.
  • Collaboration: Collaborate with colleagues across multiple departments to drive business growth.


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