Content Syndication Director

hace 1 día

Xico, México Jellyfish A tiempo completo

Job Summary:

We are seeking a highly skilled Content Syndication Director to join our team at Jellyfish. As a key member of our digital media team, you will be responsible for overseeing the content syndication strategy for our B2B clients across the Americas region.

Key Responsibilities:

  • Drive Data-Driven Lead Generation Campaigns:
    • Collaborate with cross-functional teams to design and implement data-driven lead generation campaigns.
    • Work closely with vendors and partners to influence campaign strategy and ensure optimal performance.
    • Utilize data analytics to measure campaign effectiveness, identify opportunities for improvement, and optimize ROI.
  • Media Budget Management and Client Planning:
    • Take ownership of media budgets and planning discussions with clients, ensuring alignment with their objectives.
    • Provide strategic recommendations on budget allocation and media mix to maximize campaign impact.
    • Proactively communicate with clients to keep them informed about campaign progress and results.
  • Forge Content Partnerships with Global Publishers:
    • Establish and nurture strong relationships with global publishers to drive impactful content partnerships.
    • Collaborate with publishers to develop engaging and targeted content that resonates with the target audience.
    • Identify new partnership opportunities that align with the client's brand and business goals.
  • Continuous Improvement of Media Buying Processes:
    • Regularly review and evaluate our Media Buying processes to ensure efficiency and effectiveness.
    • Implement best practices and innovative strategies to streamline operations and enhance performance.
    • Stay abreast of industry trends and emerging technologies to keep the business at the forefront of media buying excellence.

Requirements:

  • Solid knowledge of various digital channels and their role in the broader media mix.
  • Strong understanding of the B2B tech user journey, and the ability to tailor campaigns accordingly.
  • Proven experience in managing B2B Lead Generation Campaigns to drive meaningful results.
  • Highly numerate and commercially astute, with excellent negotiation skills.
  • Exceptional attention to detail and highly organized, ensuring precision in every aspect of work.
  • Ability to handle multiple tasks efficiently and prioritize effectively.
  • Possesses excellent interpersonal skills, particularly in influencing and active listening.

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