Digital Marketing Strategist for Fintech and Financial Services

hace 4 semanas

Ciudad de México, Ciudad de México 1840 & Company A tiempo completo
Our client is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through their comprehensive suite of services. As a Digital Marketing Strategist for Fintech and Financial Services, you will play a vital role in servicing their rapidly expanding client base, focusing on SEO marketing activities for clients in various industries including Retail, Healthcare, and Property. This is a key data-driven role, helping to analyze clients' performance and come up with strategies that align with the data. You will be responsible for tracking and analyzing data performance for our clients. A data background is essential in this role as analysis of data and relevant campaign execution is a prerequisite. The ideal candidate will be able to set up data points in Google Analytics and be comfortable working with Google Tag Manager. They should have experience in automating reports and be able to track and analyze clients' performance. You will assist on a range of SEO marketing activities, as required. The Marketing Strategist is a key role in our agency, helping to analyze our clients' performance and come up with strategies that align with the data. This opportunity is perfect for someone who has a passion for data and tons of initiative to drive growth and pinpoint opportunities. You will be responsible for tracking and analyzing data performance for our clients. Someone who will be able to set up events and tracking, and consequently track performance and present the data. A data background is essential in this role as analysis of data and then relevant campaign execution is a prerequisite. You will assist on a range of SEO marketing activities, as required. The ideal candidate will be able to set up data points in Google Analytics and be comfortable working with Google Tag Manager. They should have experience in automating reports and be able to track and analyze clients' performance. **Responsibilities**

* Set up data points in GA and be comfortable working with Google Tag Manager.
* Experience in automating reports.
* Track and analyze clients' performance.
* Investigate and determine client opportunities.
* Plan and implement digital strategies using data.
* Experience in A/B testing and maximizing traffic to the website.
* Recommend, design, and implement digital campaigns using data.
* Analyze data and the effectiveness of digital campaigns in PPC and email marketing.
* Set up and manage PPC accounts.
* Use initiative and own projects and campaigns.

**What we're looking for**

* As well as passion, drive, and a can-do attitude – we're looking for the following skills and experience:
* 2 - 3 years experience in a data-driven role.
* A numbers-oriented individual with proven strong written English skills.
* Excellent communication and interpersonal skills.
* In-depth knowledge of digital marketing techniques.
* In-depth knowledge of CRM tools, Google AdWords, and Google analytics.
* Experience working to strict deadlines on several client projects simultaneously.
* Self-driven, with an initiative to own projects, someone who is not afraid to work in a start-up environment with the ability to work independently.

**About 1840 & Company**

1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through their comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide. Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential. We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa, and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at jobs.1840andco.com. Estimated salary range: $80,000 - $110,000 per year.

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