Digital Marketing Strategist for Fintech Growth

hace 2 días

Ciudad de México, Ciudad de México Tala A tiempo completo
About This Role

At Tala, we are looking for a skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will play a pivotal role in driving the growth of our social media presence and fostering meaningful connections with our audience.

Key Responsibilities
  • Develop and execute engaging content strategies tailored for Meta, TikTok, and YouTube.
  • Manage daily interactions and engagements across social media platforms.
  • Drive growth through follower acquisition, engagement, and community management.
  • Identify and explore new social media channels and trends to expand our online presence.
  • Execute a results-driven social media strategy.
  • Develop and curate engaging content for social media platforms.
  • Assist in the creation and editing of written, video, and graphic content.
  • Attend events and produce live social media content.
  • Maintain unified brand voice across different social media channels.
  • Collaborate with the marketing team to create a social media calendar.
  • Help in the development of quarterly planning with insights and proactivity.
  • Monitor social media channels for industry trends.
  • Interact with users and respond to social media messages, inquiries, and comments.
  • Review analytics and create reports on key metrics.
  • Assist in the development and management of social media marketing and influencer marketing strategy.

Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 5 years of experience in social media marketing, community management, content management, or a similar role.
  • In-depth knowledge of social media trends and platforms.
  • Impeccable time management skills with the ability to organize and prioritize tasks and meet deadlines.
  • Proven experience in developing successful social media campaigns.
  • Passion for social media and proficiency with major social media platforms and social media management tools.
  • Fluent in English (spoken and written) B2/C1 preferred.
  • Track record of delivering projects and impact in a fast-paced environment.
  • Excellent written and verbal communication skills in Spanish and English.

What We Offer
  • $80,000 - $100,000 per year, depending on experience.
  • A dynamic and remote-first work environment.
  • The opportunity to work with a leading fintech company that is changing the lives of millions of people around the world.

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