Category Management Expert
hace 1 mes
We are seeking an experienced Category Management Expert to join our team at Red Bull. In this role, you will be responsible for leading category management processes between customers and Red Bull, guaranteeing that these processes are completely segregated from commercial negotiations.
About the RoleAs a Category Management Expert, you will be responsible for mapping, analyzing, and structuring information on the Energy Drink market, including tendencies, changes, new players, and shopper behavior. You will also be expected to bring the latest picture of the Energy Drink category behavior to Red Bull and challenge actual category management processes, discussing with HQ and adapting them if necessary.
Key Responsibilities- Develop and implement national and international strategy for Red Bull Mexico category management, shopper insights, and syndicated retail data area.
- Manage Off Premise team to gather Red Bull's category expertise and enhance energy drink development in the Mexican market.
- Run Category Management projects with top national and regional customers.
- Attend face-to-face meetings with customers to present and work with them to improve the performance of the Category in their stores.
- Identify opportunities and challenges, quantify the opportunities, prioritize, and provide solutions to overcome the challenge or maximize the opportunity.
- Leadership of Category Management process between customers and Red Bull.
- Completed Bachelor Degree.
- Minimum 4-year market/category management experience in consumer goods and direct contact with market indicators, replenishment, planograms, and shopper behavior.
- Fluent in English is required.
- Strong analytical, logical, time planning, strategic, and communication skills.
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