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Marketing Coordinator

hace 2 meses

Guadalajara, Jalisco, México Rockpoint Legal Funding A tiempo completo
Job Title: Marketing Coordinator

Job Summary:

We are seeking a highly skilled and experienced Marketing Coordinator to join our team at Rockpoint Legal Funding. As a Marketing Coordinator, you will be responsible for delivering outstanding website/SEO support, managing content, overseeing email marketing campaigns, creating spectacular virtual and onsite event experiences, managing expense reports, overseeing our company's reviews, managing swag and social media; the all-around marketing experience.

Key Responsibilities:

  • Website / SEO Support: Provide expert website support, including writing and editing website pages & blog posts, creating internal links between website pages, uploading website content through WordPress, and assisting with other SEO tasks as needed.
  • Demand Generation: Develop and execute lead generation campaigns through various channels, monitor and optimize lead nurturing processes to improve conversion rates and sales pipeline growth, collaborate with sales and marketing teams to create and manage lead systems and targeted outreach strategies, and analyze and report on the performance of lead generation efforts, making data-driven adjustments to enhance ROI.
  • Content: Create and update content for ads, banners, brochures, flyers, presentations, and other promotional materials, use Canva to design banners, business cards, one-pagers, presentations, and other materials, oversee freelance designer's work as needed, create medical providers one-pagers, and update the medical providers list every quarter.
  • Email Marketing: Send emails through Hubspot when needed and oversee the email marketing strategy when needed.
  • Events: Work with associations to keep business partnerships, sponsorship agreements, and subscriptions up to date, keep track of industry-related events and determine if we want to attend, sponsor, or exhibit at the event, work on the event logistics, and organize and promote Rockpoint webinars.
  • Expense Report: Keep track of all marketing-related expenses, update the monthly report, and gather invoices.
  • Reviews: Answer Birdeye, Google, Facebook, and Yelp reviews and upload relevant testimonials to the website.
  • Social Media: Create a monthly content calendar and social media presentation, schedule all Facebook, Instagram, and LinkedIn posts, and create Instagram stories every time we get relevant content.
  • Swag: Keep track of swag needs and look for suppliers, customize, order, and keep track of swag deliveries.

Qualifications:

  • Education: Bachelor's degree or relevant career experience with 5 years of experience in strategy and execution; experience within the legal industry is strongly preferred.
  • Skills: Expertise in writing and editing website pages & blog posts, creating internal links between website pages, uploading website content through WordPress, deep understanding of SEO strategies and SOPs, profound understanding of Demand Generation Strategies, demonstrated experience in content writing, prior experience with managing email marketing campaigns, experience managing in-person/live events, managing departmental expense reports, prior experience managing and answering company reviews via Google, Facebook, Yelp, and Birdeye, proficiency in social media management, prior experience in managing orders and sourcing vendors to ensure the best prices for quality products, experience with Hubspot and Zoom preferred, familiarity with video and audio editing platforms and equipment a plus.
  • Personal Qualities: Data-driven decision-making and results orientation, strategic problem solver, with a creative brain and a problem-solving mentality, get-it-done mentality, comfortable with ambiguity, and ability to figure out solutions with little direction, excellent interpersonal skills, standout colleague, well-organized, hands-on demeanor, passion for driving results, proficiency in Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word), strong verbal and written communication skills, including a command of proofreading, exceptional English communication (C1, C2, C3 preferred).

Benefits:

  • Core Values: Be Efficient, Be Collaborative & Communicate Constantly, Be Accountable, Be Ethical, Always, Care, Have Fun.
  • Continued Opportunities: Opportunities for career growth are bountiful. We encourage associates to learn and grow.
  • Compensation: $1,000.00 USD / Pay Period DOE (paid on a regular bi-weekly salary).
  • Benefits: Paid Time Off, Paid Holidays.