Senior Brand Marketing Manager

hace 3 semanas


Xico, México Amazon A tiempo completo
About the Role

We are seeking a highly experienced and innovative Senior Brand Marketing Manager to join our team at Amazon. As a key member of our Brand, Deals & Events team, you will be responsible for developing and executing top-of-the-funnel Retail & Prime brand campaign strategy and execution.

Key Responsibilities
  • Create brand marketing strategy for the Retail Brand
  • Collaborate on brand marketing strategy for the Prime Brand
  • Own and implement sponsorship programs
  • Determine, initiate, implement and evaluate marketing approaches, focused on short term and long-term activities
  • Work with Emerging Market teams to drive customer insights and media excellence programs
  • Work cross-functionally with partner teams and leaders to guide and support the development of marketing plans to support their business goals
  • Be a thought leader and work closely with local business leaders to create the strategy for our Mexican Customer
  • Develop accurate project priorities, schedules and execution of marketing campaigns
  • Partner cross-functionally with creative, Retail, Media and Finance teams to develop the annual plans
  • Develop compelling, relevant strategic input docs and creative briefs for creative development
About the Team

The Brand Marketing and Events team runs all cross-channel marketing investment to drive top-of-the-funnel metrics for Amazon brand, and is responsible for the strategy and execution of Retail events for Mexico Stores business.

What We Offer
  • Inclusive team culture
  • Work Life Balance
  • Mentorship & Career Growth
Requirements
  • 8+ years of professional non-internship marketing experience
  • 5+ years of developing and managing acquisition marketing or channel programs experience
  • Experience using data and metrics to drive improvements
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience developing and executing campaigns across a multitude of timezones and languages
  • Speak, write, and read fluently in English
  • Bachelor's Degree or certificate of completion of studies required
Preferred Qualifications
  • Experience driving direction and alignment with large cross-functional teams and agency partners
  • Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

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