Senior Brand Marketing Manager
hace 3 semanas
We are seeking a highly experienced and innovative Senior Brand Marketing Manager to join our team at Amazon. As a key member of our Brand, Deals & Events team, you will be responsible for developing and executing top-of-the-funnel Retail & Prime brand campaign strategy and execution.
Key Responsibilities- Create brand marketing strategy for the Retail Brand
- Collaborate on brand marketing strategy for the Prime Brand
- Own and implement sponsorship programs
- Determine, initiate, implement and evaluate marketing approaches, focused on short term and long-term activities
- Work with Emerging Market teams to drive customer insights and media excellence programs
- Work cross-functionally with partner teams and leaders to guide and support the development of marketing plans to support their business goals
- Be a thought leader and work closely with local business leaders to create the strategy for our Mexican Customer
- Develop accurate project priorities, schedules and execution of marketing campaigns
- Partner cross-functionally with creative, Retail, Media and Finance teams to develop the annual plans
- Develop compelling, relevant strategic input docs and creative briefs for creative development
The Brand Marketing and Events team runs all cross-channel marketing investment to drive top-of-the-funnel metrics for Amazon brand, and is responsible for the strategy and execution of Retail events for Mexico Stores business.
What We Offer- Inclusive team culture
- Work Life Balance
- Mentorship & Career Growth
- 8+ years of professional non-internship marketing experience
- 5+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Speak, write, and read fluently in English
- Bachelor's Degree or certificate of completion of studies required
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
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