Senior Brand Communications Manager

hace 3 semanas


Xico, México Adidas A tiempo completo
Job Title: Senior Manager, Brand Communications

At Adidas, we're looking for a Senior Manager, Brand Communications to join our team. As a key member of our marketing communications department, you will be responsible for developing and executing integrated marketing communications strategies that drive business results and support our global marketing objectives.

Key Responsibilities:
  • Partner with BU product managers to develop marketing and communication plans that drive business unit objectives and lead to effective communication activities.
  • Manage the development of short and long-term communications strategies based on global SBP and specific business unit objectives.
  • Create comprehensive action plans for all BU communications projects to maximize brand and product exposure while maximizing efficiencies.
  • Stay up-to-date on the fast-developing media environment and new media technologies and opportunities.
  • Ensure constant communication with markets to enable local opportunities to activate and amplify partnerships.
  • Identify communication opportunities and coordinate with day-to-day management of all other marketing disciplines.
  • Manage global and local agencies across projects and activities for the business unit.
  • Oversee the development of communication tools from conception to implementation.
  • Design and monitor the business unit and global communications plan and benchmark progress in brand perception in markets.
  • Authorities: Limited Representational Authority.
Requirements:
  • Strong interpersonal and communication skills and high level of strategic thinking.
  • Broad experience in marketing communications, campaign development, and execution.
  • Deep-rooted understanding of an ever-changing marketing landscape and advanced experience in project management.
  • Ability to collaborate and manage platforms and tools used by multiple functions.
  • Broad understanding of and passion for the sports and fashion/entertainment industry.
  • Excellent presentation and organizational skills.
  • Requisite Education and Experience: Degree in Marketing, Communications, Retail, Digital, or a related field. Master Degree/MBA a plus.
  • 8+ years' industry and/or relevant work experience.
  • Fluent written and spoken English and Spanish language skills.


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