Demand Generation Marketing Specialist
hace 2 semanas
Role Overview
Localization Academy is seeking a seasoned Demand Generation Marketing Specialist to drive strategic marketing initiatives aimed at targeted accounts, closely aligning with sales goals to optimize revenue growth and customer acquisition.
Key Responsibilities
- Develop and execute integrated account-based marketing (ABM) strategies to drive engagement and build pipeline within target accounts.
- Utilize data-driven insights to create target account segments and develop tailored messaging, content, and landing page strategies per segment.
- Measure and report on the success of ABM and Demand Gen initiatives utilizing key KPIs.
- Collaborate with cross-functional teams to align ABM strategies with overall business objectives.
- Develop and implement email marketing campaigns to nurture leads and drive conversions, segmenting email lists and tailoring campaigns for specific customer segments.
Requirements
- 4+ years of experience in Demand Generation Marketing roles within B2B SaaS.
- Proven experience in marketing with a focus on ABM, email marketing, project management, and experience with paid advertising.
- Proficiency in CRM and marketing automation platforms.
- Demonstrated experience in developing and executing ABM strategies and campaigns across multiple channels in a B2B SaaS environment, with a track record of pipeline growth in target accounts.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in analyzing marketing funnel, account-based, and pipeline metrics.
Preferred Qualifications
- Demonstrated understanding of GA4.
- Demonstrated understanding of paid advertising channels and metrics.
- Proficiency working in spreadsheets with the ability to create pivot tables, visualizations, and understand data reporting.
What We Offer
- Freedom - we are remote-first.
- Growth - an opportunity to learn and advance your career.
- Wealth - a competitive salary and 401(k) + company match.
- Wellness - health insurance; free medical plan for you and your family.
- Balance - flexible PTO + 11 holidays; generous parental leave.
- Culture - an energetic, value-driven, and fun culture and team spirit.
- Bonus - employee referral program and Apple equipment.
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