Senior Demand Generation Marketing Manager

hace 4 semanas

Ciudad de México, Ciudad de México Zendesk, Inc. A tiempo completo

About the Role:

Zendesk, Inc. is seeking a talented Demand Generation Marketing Manager to drive global, always-on demand campaigns focused on nurturing open opportunities and creating pipeline. This role will collaborate closely with regional marketing, product marketing, and sales teams to create integrated campaigns that generate pipeline and bookings.

Key Responsibilities:

  • Campaign strategy and management: Lead the full development and execution of global, always-on demand campaigns, including quarterly webinars, content pieces, and promotional strategies designed to nurture open opportunities.
  • Content & messaging development: Partner with product marketing and utilize data-driven analysis to understand target audience segmentation, align campaign and product messaging, and develop an effective content strategy.
  • Cross-team collaboration: Work closely with teams across the marketing organization to deliver integrated demand campaigns across all relevant channels.
  • Global Partnership: Partner with regional marketing teams to execute the global campaign within the AMER, EMEA, LATAM, and APAC regions.
  • Measure & Optimize: In close collaboration with marketing analytics, establish pipeline targets for each campaign, evaluate campaign & channel performance, and implement data-driven optimizations as needed.

Requirements:

  • 3-5 years of marketing experience with customer, campaign or integrated marketing experience (Customer experience, B2B, SaaS preferred)
  • Experience driving end-to-end execution of global marketing programs and campaigns
  • Ability to digest and understand audience segment data to help determine optimal targeting and campaign creation strategies
  • Strong and proven writing and messaging skills
  • Proven ability to manage complicated, multi-channel marketing campaigns
  • Previous work managing outside agencies effectively
  • Quick learner with the ability & agility to thrive in a fast-moving, changing environment
  • Creative and innovative with a knack for improving programs and problem solving
  • Strong organizational skills with keen attention to detail
  • Ability to use data insights to optimize campaign performance
  • Strong communication skills across all levels, from marketing and sales professionals to executives
  • Positive attitude, collaborative, energetic, and optimistic
  • Experience collaborating across multiple internal teams and departments and building effective relationships to influence change
  • A bias for fast but thoughtful action, results, and delivery with a high-quality bar

About Zendesk:

Zendesk is an equal opportunity employer, and we're proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law.

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

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