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Marketing Operations Senior Specialist

hace 2 meses

Ciudad de México, Ciudad de México Zendesk, Inc. A tiempo completo
Job Description

Zendesk, Inc. is seeking an experienced CDP Administrator to join our Global Marketing Operations team. This is a unique opportunity to grow and learn in a dynamic and fast-paced environment.

This person will administer our Customer Data Platform (CDP), ensuring reliable data integrations with multiple data sources and enabling outstanding customer experiences through relevant, personalized marketing programs. The role demands a robust technical background, exceptional problem-solving skills, and the ability to work cross-functionally across the organization.

This person will be responsible for designing and collaborating with teams of technical data engineers and architects to enable the foundational components of our Adobe Real-Time CDP. The ideal candidate has an established track record of managing a CDP.

Key Responsibilities

  1. Oversee integrations to monitor data ingress and egress between CDP and other marketing systems.
  2. Maintain profile and segmentation definitions, activation schedules and destination integrations.
  3. Collaborate with the Enterprise Data & Analytics team to manage CDP's day-to-day operations and administration, ensuring the platform runs smoothly and meets performance and data hygiene benchmarks.
  4. Establish a standardized data model to create a common language for customer experience.
  5. Manage user access and permissions.
  6. Establish data best practices, including audience segmentation and activation among the global marketing community.
  7. Provide ongoing support and training to end-users, ensuring they can utilize the platform effectively for their needs.
  8. Consult with Marketing to gather and prioritize use case requirements and translate them into technical data requests.
  9. Extract, analyze, and interpret data from the CDP to drive actionable insights for targeted marketing campaigns.
  10. Develop and deliver reports on audience insights, campaign performance, and data health metrics, aiding decision-making processes.
  11. Ensure CDP operations adhere to data privacy laws (GDPR, CCPA, etc.) and comply with Zendesk's data governance policies.

Desired Skills and Experience

  1. Hands-on experience configuring and managing Customer Data Platforms, such as Adobe Real-Time CDP (ideal), Segment, Tealium, etc.
  2. Proven expertise in creating schemas, ingesting data from a variety of sources, configuring identity resolution, and connecting destinations for activation.
  3. Intermediate SQL query writing and experience working with multiple tables and subqueries and analytics data warehouses (e.g. BigQuery, MySQL, Snowflake).
  4. Strong understanding of data integration, data quality, and data governance principles.
  5. Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
  6. Self-starter with high motivation to succeed in a fast-paced work environment.

Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).