Digital Marketing Strategist for SEO and SEM

hace 3 días


Guadalajara, Jalisco, México Flextal Staffing Llc A tiempo completo

We are seeking a seasoned Digital Marketing Strategist to spearhead our search engine optimization and marketing efforts. This pivotal role involves overseeing all aspects of SEO and SEM, driving growth through data-driven insights and strategic planning.

About the Role

The ideal candidate will possess a deep understanding of performance marketing, conversion, and online customer acquisition. They will be responsible for managing PPC campaigns across Google, Bing, and other relevant search engines, as well as executing A/B and multivariate experiments to optimize results.

Key Responsibilities:

  • Develop and implement comprehensive keyword research strategies to identify opportunities and drive rankings
  • Analyze website analytics and PPC initiatives to inform data-driven decisions
  • Optimize copy and landing pages for maximum ROI in paid search campaigns
  • Collaborate with editorial and marketing teams to drive SEO best practices in content creation and programming
  • Stay up-to-date with the latest trends and best practices in SEO and SEM to ensure ongoing success
Requirements

To succeed in this role, you will need:

  • A proven track record in SEO/SEM experience managing PPC campaigns across multiple platforms
  • Solid knowledge of Google Analytics, Google Search Console, and SEO best practices
  • Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical mindset with a passion for data and reporting
  • Excellent communication skills in English, both verbal and written
Benefits

Flextal Staffing Llc offers an attractive compensation package, including:

  • A competitive salary range: $80,000 - $110,000 per annum, depending on experience
  • Christmas Bonus: 30 days' pay, to be received in December
  • Major Medical Expense Insurance: coverage up to $20,000,000.00 MXN
  • Minor Medical Insurance: VRIM membership with special discounts on doctor's appointments and accident reimbursements
  • Dental Insurance: comprehensive coverage for oral health
  • Life Insurance: death and disability coverage
  • Vacation Days: 12 days per year, plus 3 floating holidays
  • Hybrid Work Scheme: enjoy the flexibility of remote and in-office work
  • MezTal Internal Events: participate in company-wide events and activities
  • Exclusive Discounts: access to special offers and promotions from partner companies


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