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Marketing Senior Analyst
hace 2 meses
About Baxter
Baxter is a leading global healthcare company that has been pioneering medical innovations for over 85 years. Our mission is to save and sustain lives by bringing more personalized care to people around the world.
Our Products and Therapies
Our products and therapies are found in almost every hospital worldwide, in clinics, and in the home. We are passionate about ground-breaking innovations that bring more personalized care to all of us.
Your Role at Baxter
As a Marketing Senior Analyst, you will play a critical role in supporting the marketing area in the definition and implementation of marketing strategy. You will be responsible for executing campaigns, designing key messages, implementing promotional materials and marketing plans, analyzing market trends, and providing competitive intelligence.
Key Responsibilities
- Plan, organize, and execute events based on Baxter's policies.
- Develop promotional materials aimed at health professionals.
- Analyze market and data to generate information on market size, shares, and penetration percentages.
- Generate forecasts, AOPs, and Building Blocks by code and client aligned with product management expectations.
- Provide vital support to ensure accurate execution in the field according to the strategy defined for each line of business.
- Monitor and approach the commercial team for sales forecast preparation and fulfillment.
- Develop a strategic vision for detecting and executing opportunities in the market.
- Build direct relationships with KOLs and collaborators.
- Comply with business strategies and promote a culture of compliance with standards and ethical business practices.
- Implement Baxter's code of conduct, policies, and procedures, including the global interaction policy and third-party policy.
Requirements
- Bachelor's degree or equivalent experience in Marketing, Business Administration, Actuary, or Finance, Industrial or Biomedical Engineering.
- Previous marketing experience of at least 3 years in the medical devices or pharmaceutical industry.
- Understanding of the industry and the pharma/medical devices market.
- Information analysis skills, including databases.
- Analysis of business strategies and marketing strategies, product positioning, and acceleration of opportunities.