Digital Director

hace 3 semanas

Xico, México Pernod Ricard España Sa A tiempo completo
Job Title: Digital Director

About the Role:

We are seeking a highly skilled Digital Director to lead our digital transformation efforts and drive business growth through innovative digital strategies. As a key member of our team, you will be responsible for developing and executing a comprehensive digital consumer journey strategy, collaborating with cross-functional teams to optimize touchpoints and enhance the overall digital consumer experience.

Main Responsibilities:

  • Develop and execute a comprehensive digital consumer journey strategy, mapping out touchpoints and interactions across various channels.
  • Collaborate with marketing, sales, product, and customer service teams to leverage technologies to ensure a seamless and cohesive consumer experience throughout the entire journey.
  • Utilize data analytics and customer insights to optimize the consumer journey, identifying areas for improvement and opportunities to enhance engagement.
  • Oversee the implementation and integration of technology solutions to support and enhance the consumer journey, including CRM systems and marketing automation tools.
  • Implement personalized marketing strategies and communication tactics at different stages of the consumer journey to increase relevance and engagement.
  • Establish key performance indicators (KPIs) & monitor existing Common Digital Marketing Objectives (CDMOs) to measure the success of the consumer journey strategy and make data-driven adjustments as needed.
  • Collaborate with relevant teams to allocate resources effectively, ensuring alignment with the consumer journey strategy and overall business objectives.
  • Stay abreast of industry trends and emerging technologies to continually innovate and enhance the consumer journey experience.
  • Drive the adoption of new digital tools and platforms to enhance efficiency and effectiveness, upskilling the relevant teams.
  • Collaborate with relevant teams to ensure compliance for relevant touchpoints.
  • Ensure best practices and an excellent UX/UI for the brand's websites while also leading the SEO strategies for each one.

Requirements:

  • Bachelor's degree in Marketing, Communication, or related field.
  • 10+ years in digital marketing with experience leading creative teams.
  • Building Digital Marketing Strategies (Leading edge).
  • Knowledge and understanding of Google Suite tools (Mastery).
  • Knowledge, experience, and understanding of SEM, SEO and Social Media/Online Advertising (Leading edge).
  • Creativity (Leading edge).
  • Proficiency in managing relationships with internal & external suppliers and partners (Leading edge).
  • Team management skills/experience leading creative teams (Mastery).
  • Strategic Mindset (Mastery).
  • Project Management (Mastery).
  • Communication Skills (Mastery).
  • Insights into Action (Preferred).

About Us:

Pernod Ricard is a global company in the spirits and premium wine industry. We are the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, and Avión Tequila, among others.

Working at Pernod Ricard is about igniting conviviality in everything we do. Derived from the French word convivialité, it signifies human connection, authenticity, friendliness, and joviality. Conviviality is the energy and spirit at the heart of how we live and work at Pernod Ricard. Here, we are team players, dream creators, pioneers, drivers, and shakers. We are passionate about living life to the fullest, making a new friend every day, and realizing our potential as individuals and as a company.

At Pernod Ricard, your safety and well-being are our top priority.

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