Lead Data Automation Specialist

hace 6 días


remoto, México Digital Alchemy A tiempo completo

Digital Alchemy is a global Marketing Automation Services Provider offering innovative marketing solutions to organizations worldwide. As a Technical Lead in Marketing Automation, you will be responsible for delivering technical consulting services to stakeholders across Marketing, Technology, and Operations teams.

About the Role

You will own the development of automated multi-channel data-driven campaigns, providing proactive consulting and advice on best practice campaign design based on your deep understanding of available marketing technology capabilities and business outcomes. You will serve as the main liaison point between clients and internal & external technical teams, ensuring seamless end-to-end marketing solutions from data through to end communications to the customer.

Key Responsibilities:
  • Lead technical delivery teams on end-to-end implementation of marketing automation projects.
  • Develop technical requirements and associated solution design documents.
  • Collaborate with senior business & technical stakeholders throughout project delivery.
  • Run workshops to scope out and gather technical requirements for solutions.
  • Communicate effectively between various marketing and technical teams to ensure timely delivery of technical solutions.
  • Prioritize tasks based on business critical outcomes and work in an agile manner to meet marketing needs.
  • Analyze client data, current campaigns, and insights to design solutions and identify opportunities to add value to campaigns and platform processes.
Requirements:
  • Minimum 5 years experience working in data-driven marketing automation utilizing platforms such as Unica, Salesforce Marketing Cloud, Adobe Campaign, Braze etc.
  • Minimum 2 years experience implementing and operationalizing marketing automation capability in large organizations.
  • Experience working in multi-platform environments that require orchestration of data across different systems to enable marketing campaigns.
  • Experience integrating into various Database systems both on-premise and cloud environments.
  • Proficiency in SQL for data analysis.
  • Experience implementing reporting solutions and BI dashboards.
  • Experience in data engineering using file-based integration, APIs, and other technologies.
  • Familiarity with programming languages such as Java, Python, PHP etc.
  • Systems and business analysis skills.
  • Excellent written and oral communication skills.

We offer a competitive salary of $120,000 - $180,000 per annum, along with a comprehensive benefits package including life insurance, Provident Fund, Digital nomad, and in-house psychologist. We prioritize work-life balance and offer e-learning opportunities with 20,000 online courses and community calls. Join us in shaping the future of marketing automation



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