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Influencer Marketing Specialist
hace 2 meses
About the Role
We are seeking a highly skilled and experienced Influencer Marketing Specialist to join our team at Alibaba Group.
Key Responsibilities
- Plan and execute influencer marketing campaigns that drive engagement and conversions
- Research and identify key influencers overseas for specific product categories and campaigns
- Develop customized activations with overseas influencers in line with brands and campaigns
- Monitor, analyze, and report influencer's results, considering the KPIs
- Stay on top of industry trends, the latest PR/social media advancements, and relevant campaigns
- Develop innovative, creative, and unique approaches to influencer marketing
Requirements
- At least 5 years of experience related to influencer marketing and social media
- Good understanding of Social Media and the Influencer landscape
- Experience in influencer management
- Previous experience in developing brand campaigns will be a bonus
- Creative and proactive in updating trends and knowledge in social media influencers and social networking
- Good communication and negotiation skills
- Reliable and a good team player who enjoys a fast-paced environment
