Marketing and Communications Specialist
hace 1 mes
Colegio Peterson is seeking a Marketing and Communications Coordinator to develop and implement comprehensive marketing strategies to attract new students and promote the school's strengths and services to both internal and external audiences.
**Key Responsibilities:**
Develop and execute marketing strategies to enhance the school's visibility and reputation
Build and maintain strong relationships with current and prospective parents, the community, feeder schools, and media outlets
Supervise and lead a team of marketing and communications professionals to ensure the successful execution of marketing and comms initiatives
Create compelling marketing materials, including brochures, posters, videos, and social media content, to effectively communicate the school's offerings and engage with the target audiences
Plan and organize various events, such as open houses, promotional events, and community outreach initiatives, to attract new students and foster positive relationships with stakeholders
Develop and execute PR initiatives across digital and offline channels to enhance the school's brand awareness and manage relationships with media outlets for positive coverage
Manage the marketing budget effectively, allocating resources to different initiatives and ensuring that expenditures are within the allocated budget
Conduct market research and analysis to identify trends, gather insights into parent needs, and propose innovative marketing strategies to stay ahead of competitors
Communicate effectively in both English and Spanish, both verbally and in writing, to engage with diverse stakeholders and ensure clear and accurate communication
**Requirements:**
Expert English proficiency
Bachelor's Degree
3-5 years of experience in marketing and communications
**Benefits:**
Competitive salary
Collaborative work environment
Supportive staff and administration
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