Marketing and Communication Specialist
hace 1 mes
About the Role
We are seeking a highly skilled Marketing and Communication Specialist to join our team at ABB. As a key member of our Process Automation division in Mexico, you will be responsible for defining and implementing the marketing strategy for the assigned area, leading and developing the Marketing team, and showcasing your expertise by designing and managing the marketing action plan to achieve key targets.
Key Responsibilities
- Create, plan, and implement marketing and communications strategies for the assigned area, in accordance with the business area/division marketing and sales strategy and budget.
- Develop action plans to deliver the agreed marketing and communications strategy within the budget.
- Define marketing targets for the assigned area and ensure their achievement, anticipating changes in the market direction proactively and facilitating timely and appropriate remedial action.
- Identify existing and new strategic segments and business opportunities through market analysis, defining strategy/business plans for each opportunity, and coordinating with the relevant teams for the assigned area.
- Work with sales teams to identify and highlight key wins, successes, case studies, and technology applications in region, creating stories around these compelling topics supporting and driving market leadership.
Requirements
- Minimum 5 years of experience in marketing or marketing communications in a B2B environment (prefer technical/industrial environment), as well experience for internal communications.
- Established strong skills writing, editing, proofreading capabilities.
- Results-focused with strong analytical skills.
- Highly skilled in track record for developing strategic marketing communications plans to achieve desired targets.
- Possess a creative mindset and a drive to innovate.
- Self-starter and a strong networker with strategic thinking capabilities and a hands-on approach to translate plans to actions and monitor and report progress.
- At ease communicating in English and Spanish is mandatory.
- Bachelor's degree in marketing and/or Communications.
What We Offer
- Learn from highly experienced, genuine, and caring colleagues - people who are committed to helping you achieve your personal and professional goals.
- Join an undisputed market leader, a strong brand that markets high-quality products.
- Get exposed to cutting-edge technology in Process Automation and have a visible impact on the future.
- Paid Parental leave (gender-neutral).
- Life insurance.
- Retirement plan.
- Accident insurance.
- Wellbeing program.
- Dental insurance.
- Flex days.
- Employee Assistance Program (PAE).
- Development platforms: Spark, Harvard Manager Mentor and English Learning EF English Live School (EF).
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