Digital Marketing Strategist

hace 5 días

Xico, México Paper Street Media A tiempo completo
About Us

At Paper Street Media, we are a cutting-edge video-on-demand network driven by innovation and creativity. Our team of passionate individuals is united by a shared vision to deliver exceptional experiences to our members worldwide.

Job Overview

We are seeking a highly skilled Social/Brand Marketing Manager to lead our social media efforts and develop comprehensive strategies that align with our business goals. As a key member of our team, you will be responsible for crafting compelling stories, engaging content, and maintaining relationships with talent and partners.

Responsibilities
  • Develop high-level social media strategies that align with our company's vision and market objectives.
  • Lead, mentor, and expand the social media team to ensure excellence in execution and delivery.
  • Oversee the management of all social media accounts to ensure content quality, brand consistency, and compliance with platform guidelines and our own brand guidelines.
  • Analyze performance metrics and use insights to refine strategies, increase reach, and optimize engagement.
  • Maintain and strengthen our brand voice, tone, and branding through social content strategy, community management, and editorial curation.
  • Manage relationships with talent, partners, and agencies to enhance our outreach and promotional efforts.
  • Be experimental with content, take risks, and be ambitious and original.
  • Build and manage budgets to drive efficiency and scale impact.
  • Stay updated with social media trends, tools, and best practices to keep us at the forefront of digital innovations.
  • Evaluate crisis management protocols and respond swiftly to potential PR issues.
Requirements
  • 7+ years of experience in marketing/brand building at a tech, media, entertainment, or social/media agency.
  • Bachelor's degree in Public Relations, Communications, Journalism, or related field. A Master's degree is an asset.
  • At least 5 years of working professional experience creating content for and managing campaigns across multiple social media platforms, including X (Twitter), Instagram, TikTok, Reddit, and more.
  • Proven work experience as a Public Relations Manager or in a similar PR role.
  • Strong written and verbal communication skills, with the ability to craft compelling messages.
  • Excellent media relations and crisis management skills.
  • Demonstrated experience in managing social media platforms for business.
  • Creative thinker with the ability to generate innovative ideas and campaigns.
  • Strong organizational and project management skills.
  • Demonstrable experience crafting impactful social media strategies and leading successful teams.
  • Expertise in social media analytics tools and KPIs to measure and drive success.
  • Strong understanding of the digital media landscape, including SEO, content marketing, and advertising strategies.
  • Exceptional communication and interpersonal skills to effectively lead teams and collaborate across departments.
  • Creative mindset with a keen eye for detail and an ability to think outside the box.
  • Proven ability to manage multiple projects in a fast-paced environment.
  • Capacity to work effectively in a dynamic, fast-paced environment.
Nice To Have

Experience working in the adult entertainment industry or film production industry would be beneficial.

Estimated Salary: $90,000 - $110,000 per year

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