Brand Ambassador

hace 4 semanas

Xico, México Payjoy A tiempo completo
About PayJoy

PayJoy is a mission-driven company dedicated to helping a billion people around the world step into the modern financial system for the first time and supporting them on a path to financial success. Founded in 2015, PayJoy's innovative technology turns a smartphone into collateral to jumpstart unbanked consumers into the credit system. We have achieved profitability and reached 10 million happy customers, with over a billion dollars of sales in 2023.

This Role

The Brand Manager will develop and execute marketing strategies to elevate the PayJoy Credit Line and Card brand, driving audience engagement and growth. This role requires an entrepreneurial mindset with strong strategy and nimble execution. You should have experience delivering strong performance in organic and earned media and growing a B2C brand that is new to the market. You will be comfortable working in a fast-paced start-up environment.

Responsibilities
  • Brand activation to drive sales
  • Organic Social, OOH & Earned Media (Content calendar, community, content creation)
  • Develop social media content for PayJoy Credit Line and Card to drive engagement, including user-generated content and testimonials
  • Conceptualize and guide execution of organic content
  • Build customer community through digital and non-digital outreach to our most loyal and engaged customers
  • Develop and manage content calendars for materials and campaigns
  • Improve digital assets, such as landing page optimization, to drive more conversions
  • Brand stewardship: Ensure the brand is cohesive across all channels and partners
  • Ensure strong storytelling and clarity on product offering online and in-store for PayJoy Credit Line and PayJoy Card
  • Manage internal design and external agencies (creative and marketing agencies) to execute
  • Develop precise briefs and manage internal and external content teams to execute
  • Coordinate RFPs, selection, and management of marketing agencies
Qualifications
  • Bachelor's degree in Marketing, Business Administration, Communication, or a related field
  • Minimum of 5 years of experience in marketing, with a focus on brand management, organic social media, earned media, and/or digital marketing
  • Proven experience building a new brand and driving organic brand awareness
  • Strong understanding of social media platforms, trends, and best practices
  • Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
  • Experience working with external agencies and managing vendor relationships
  • Strong analytical skills and the ability to translate data into actionable insights
Benefits

Local benefits will apply, according to the country of hiring. Additional benefits include:

  • $2,000 USD annual Coworking Travel allowance
  • $2,000 USD annual Professional Development allowance
  • $500 USD annual Fitness allowance
  • $500 USD annual Phone Finance allowance
  • $250 USD annual Home Office equipment allowance
  • $200 USD annual Headphone allowance
PayJoy Principles

PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Our company values include:

  • Finance for the next billion
  • Ownership
  • Break Through Walls
  • Live Communication
  • Transparency & Directness
  • Focus on Scale
  • Work-Life Balance
  • Embrace Diversity
  • Speed

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