Digital Marketing and CRM Senior Analyst

hace 1 mes

Monterrey, Nuevo León, México Gm Financial A tiempo completo
{"title": "Digital Marketing and CRM Senior Analyst", "description": "About the Role

The Digital Marketing and CRM Senior Analyst is responsible for coordinating and developing campaigns, initiatives, and tools for quality lead generation and conversion. This role defines the strategy and audience profiling to obtain quality leads.

Key Responsibilities

  • Develop joint strategies with GMM to capture leads in digital campaigns and drive user traffic to websites and the Web Calculator: social media and Google Ads.
  • Develop and execute CRM Conversion Leads programs: loyalty programs to generate customers for life, and dealer consulting to monitor, support, and generate personalized commitments from dealers about lead conversion.
  • Generate different databases for campaigns.
  • Generate and analyze results for continuous improvement of campaigns: % Open, % Click to rate, Impressions, % Conversion Rate, Sales volume, etc.
  • Manage and improve the Dealers digital portal, including the Quotation System for the sales force.
  • Support the Customer Service team to improve data quality of our customers.

What We Offer

At GM Financial, we want you to be the most authentic version of yourself. We take care of your work-life balance by programming wellness and integration activities, where you will strengthen your relationships with peers and contribute towards the development and wellbeing of your community, while providing you with a competitive salary and benefits. Some of our global benefits include Extended Maternity & Paternity Leaves, Personal Days & Community Investment hours.

Mexico: Additional benefits include Medical Plans, Profit Sharing, Life Insurance, Savings Fund & Pension Plan, and others.

We are an Equal Opportunity Employer and are committed to diversity and inclusion at every level of our organization. We do not discriminate against any applicant or employee based on race, color, age, gender, marital status, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other characteristic that undermines human dignity and aims to nullify or impair people ́s rights and freedoms.

", "lang_code": "en"}

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