Web Design and Content Manager

hace 2 días

Zapopan, Jalisco, México Carestream Health A tiempo completo

**Job Summary**

The Digital Experience Specialist at Carestream Health is responsible for creating and maintaining the company's online presence. This role requires a unique blend of visual design and digital marketing skills to develop engaging web experiences.

**Key Responsibilities:**

  • Provide first point-of-contact support for public web properties, including general questions or inquiries, content management, site enhancements or changes.
  • Collaborate with the marketing and branding teams to ensure consistent and cohesive experiences throughout all web properties.
  • Help drive conceptual cohesiveness across brand, marketing campaigns, and content.
  • Responsible for optimizing User Interface (UI), implementing visual standards, and ensuring that usability options are consistent across web properties.
  • Work with clients to conceptualize, design, and implement high-impact web experiences across marketing, outreach, and development campaigns.
  • Coordinate content creation and ensure appropriate business approval across multiple stakeholders.
  • Design and implement a suite of templates and image assets for email, landing pages, marketing collateral for the marketing team and staff to communicate with prospective customers and external stakeholders.
  • Design digital marketing assets for social media graphics, email HTML templates, website landing pages, e-commerce sites, and digital advertising.

**Required Skills & Education:**

  • BA/BS Degree or equivalent proven work experience.
  • 5+ years' experience managing website content and production using a CMS.
  • 3+ years' experience working with digital analytics packages, with an understanding of technical requirements and limitations – Google Analytics is preferred.
  • Ability to work across teams on more complex project collaborations and autonomously.
  • Presentation skills to communicate design concepts to stakeholders and incorporate feedback in your designs aligning with brand strategy.
  • Working knowledge of digital marketing techniques including SEO, social media, and content marketing.
  • High-level technical understanding (HTML, XHTML, CSS, Java, web publishing, etc).

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