Marketing Manager for Driver Engagement

hace 4 semanas

Xico, México Didi Global A tiempo completo
{"Role Overview": "

At Didi Global, we're committed to creating a safe, inclusive, and sustainable transportation ecosystem for cities of the future. As a Driver Marketing Manager, you'll play a crucial role in developing and executing effective marketing strategies to engage drivers and increase their earnings.

", "Key Responsibilities": "
  • Develop compelling narratives and value propositions to build on driver earnings perception
  • Create end-to-end marketing strategies and scalable campaigns to impact driver engagement and earnings perception
  • Analyze business and marketing data to understand pain points and potential to boost driver engagement and perception
  • Collaborate with cross-functional teams to develop go-to-market plans
  • Create briefs and work with the Creative Team to develop communications for drivers
  • Develop creative content via templates/video/copywriting in different channels to support driver engagement
  • Analyze marketing data and set clear goals and KPIs to measure campaign performance and adjust strategies accordingly
", "Requirements": "
  • Preferred bachelor's degree in Business, Marketing, or Communication
  • +4-6 years of experience in marketing
  • Experience creating & executing strategic integrated marketing campaigns
  • Conceptual, structured thinking and problem-solving capability to connect the dots and see the big picture
  • Outstanding stakeholder management skills to build relationships, engage, and work hand-on-hand with key partners from internal areas
  • Data-driven mindset to ensure results evaluation and make informed decisions
  • Strong communication and presentation skills
  • Fluent in English and Spanish is a MUST
  • Preferred previous experience in tech industry, start-ups, CPG
  • Team spirit with a structured mind and positive hands-on attitude to develop multiple tasks in parallel
", "Company Culture": "

We believe in creating customer value, being data-driven, and collaborating with a win-win mindset. We strive to innovate new experiences that are safe, pleasant, and efficient. We're committed to building inclusive and diverse teams.

", "EEO Statement": "

We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.

We are data-driven - We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

", "**We are committed to building inclusive and diverse teams.**"}

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