Social Media Marketing Specialist
hace 3 semanas
About Tala
Tala is a fintech company on a mission to unlock the economic potential of underserved communities worldwide. With a strong focus on innovation and customer-centricity, we're expanding our product offerings and geographical reach, seeking a talented Social Media Associate to join our team.
About the Role
As a Social Media Associate, you'll play a crucial role in shaping our social media presence and fostering meaningful connections with our audience. Your primary responsibilities will include crafting engaging content, managing daily interactions, and driving growth through follower acquisition and community management.
Key Responsibilities
- Develop and execute a results-driven social media strategy, leveraging trends and best practices to expand our online presence.
- Manage daily interactions and engagements across social media platforms, ensuring a unified brand voice and tone.
- Drive growth through follower acquisition, engagement, and community management, collaborating with the marketing team to create a social media calendar.
- Monitor social media channels for industry trends and insights, informing quarterly planning and strategy development.
- Assist in the development and management of social media marketing and influencer marketing strategy, ensuring alignment with company goals and objectives.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 5 years of experience in social media marketing, community management, or a similar role.
- In-depth knowledge of social media trends and platforms, with a proven track record of delivering successful social media campaigns.
- Fluent in English (spoken and written) and excellent written and verbal communication skills in Spanish and English.
About Tala
Tala is an equal opportunities employer, committed to diversity and inclusion. We believe that a diverse and inclusive workplace fosters innovation and creativity, and we're proud to have a global team that represents a multitude of backgrounds, cultures, and experiences.
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