Data-Driven Growth Specialist

hace 2 días


Ciudad de México, Ciudad de México Tala A tiempo completo

About Tala

Tala is a pioneering fintech company on a mission to empower the economic power of the Global Majority. With significant investments and a presence in three continents, we serve millions of customers with a unique platform for lending and financial services.

Our remote-first approach allows us to have a global team, with offices in key locations. We're seeking a data-driven Senior User Acquisition Specialist to expand our user base through paid, organic, and analytical initiatives.

Key Responsibilities:

  • Data Analytics: Translate complex data into actionable insights, automate reporting, and build dashboards to track key performance metrics like CPA, ROAS, and LTV.
  • Market Intelligence: Analyze market trends, competitor strategies, and consumer feedback to identify acquisition opportunities across various channels.
  • Paid User Acquisition: Optimize paid advertising campaigns towards clear ROAS targets, manage ad creatives briefing and rotation, track KPIs, and collaborate with creative teams and agencies to drive user growth.
  • Organic User Acquisition: Improve organic visibility through App Store optimizations and other initiatives.

Requirements:

  • Strong analytical and problem-solving skills.
  • Experience in SQL and data visualization tools (Looker).
  • Experience with marketing analytical tools and MMPs (Google Analytics, Adjust).
  • Prior experience with managing paid marketing campaigns or building analytics solutions for marketing teams.
  • Fluency in Spanish and English, alongside excellent communication and collaboration skills.
  • 3+ years of experience in data analytics and A/B testing.
  • 3+ years of experience in user acquisition or digital marketing.


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