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Digital Marketing Specialist

hace 2 meses

Veracruz, Veracruz-Llave, México Brightech A tiempo completo

Brightech, a leading global technology firm, is seeking a skilled Digital Marketing Specialist to join our team. As a premier provider of innovative product development and marketing services within the supply chain and transportation industries, we are expanding our operations to international locales, including the USA, Ukraine, Poland, and Mexico.

Key Responsibilities:

  • Develop and implement comprehensive digital marketing strategies to enhance our online presence and engage with our target audience.
  • Manage and schedule content across various social media platforms, including LinkedIn, Facebook, and Instagram, to maintain a consistent and impactful presence.
  • Monitor and analyze social media performance using analytics tools, track key metrics, and prepare detailed reports on campaign effectiveness.
  • Collaborate with graphic design and video production teams to create high-quality content that aligns with our brand identity.
  • Repurpose and recycle different types of content to maximize reach and resource efficiency.
  • Communicate regularly with brand managers and stakeholders to deepen understanding of our audience and align social media strategies with our business agenda.
  • Work closely with the PPC team to optimize budgeting and planning of advertising campaigns.

Requirements:

  • A minimum of one year's experience in a Digital Marketing Specialist role or similar capacity.
  • Demonstrable experience with managing social media accounts and successful digital campaigns.
  • Strong command of social media analytics and foundational marketing concepts.
  • Advanced level of written English with excellent communication skills.

Preferred Qualifications:

  • Experience in managing international client accounts.
  • Demonstrated track record in handling B2B social media strategies.